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BizReport | Mobile Marketing July 03, 2019

Study finds consumers more likely to open texts than emails

Is texting taking over email for business communications? That is one takeaway from new data which indicates that more and more consumers are signing up to get texts from their favorite brands. The data also shows that, while email remains... >>

BizReport | Advertising September 04, 2018

Study: Too much creep in personalization

New data out from InMoment should result in brands putting a pause on their personalization strategies long enough for a readjustment. That's because most consumers find that personalization is creepy (75%). ... >>

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