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BizReport | Blogs & Content archives January 10, 2018
Reports ID trends to watch in digital content consumption
Streaming media, be that a television stream, music, or movies, is a trend that is likely to have a big impact on marketers in 2018. According to two new reports, consumers are streaming more of their digital content, an indicator... >>
BizReport | Advertising archives May 24, 2017
Reports: Video key, shoppers want better targeting
Two new reports in the digital space finds video key to getting shoppers to sites, but once on-site, shoppers aren't feeling as if the content is relevant to them. ... >>
BizReport | Advertising archives April 17, 2017
Study finds pre-roll most engaging
Look no farther than traditional pre-roll advertising units to engage. That, according to new YuMe data which found that pre-roll remains not only the most engaging video ad format, but also ranks as the most informative according to viewers. ... >>
BizReport | Blogs & Content archives January 10, 2017
Study: Consumers high on VR
Once people try it, virtual reality (VR) is high on their list of things to do again. That's the word from new YuMe data which found that more than half (63%) of people who have tried VR believe it's 'the... >>
BizReport | Viral Marketing December 07, 2016
Video Roundup: New formats mean new opportunities
In today's video roundup, two new video releases will give advertisers more options when it comes to creating and serving video content. ... >>
BizReport | Advertising archives October 05, 2016
Study: AM key for video engagement
Timing is everything, especially in the video advertising space. That's the key takeaway from new YuMe data which finds that consumers are the most receptive to video ads in the morning hours. ... >>
BizReport | Advertising archives March 12, 2014
AdRoundup: Video, mobile and social offerings increase connectivity
This week marks a slew of new offerings that are geared for both active and developing ad campaigns as well as the customer service side of the online business space.... >>
BizReport | Advertising archives January 06, 2014
Gracenote, YuMe collaborate for ad solution
This week, a new ad targeting solution is releasing to online brands, offering synchronized TV and mobile ads with the intent of optimizing campaigns across screens. Through the collaboration Gracenote will integrate their Automatic Content Recognition (ACR) solution with YuMe's... >>
BizReport | Research archives July 12, 2013
Video pushing consumer interest, releases to help brands connect
New data out from Ooyala, covering the first quarter of 2013, indicates that more and more video is pushing through mobile devices. According to the Global Video Index (Q1 2013) the mobile/tablet share of video views increased by 19% through... >>
BizReport | Mobile Marketing April 03, 2013
YuMe: Why size doesn't matter all the time
Consumers are spending more time on mobile - playing games, reading content and engaging with advertising. According to new research out from YuMe this mobile consumption trend means advertisers need to create a multi-screen strategy.... >>
BizReport | Blogs & Content archives March 22, 2013
Brand safety focus of YuMe update
This week YuMe announced an update to their Placement Quality Index, with the main takeaway being increased brand safety. Through the update, brands will receive an index of the value of each ad placement. ... >>
BizReport | Advertising archives January 18, 2013
YuMe, SponsorPay, SiteScout moves to ease marketers burdens
What do an online acquisition, news of record growth and a new getting started guide have in common? The three moves should help brands get an early handle on 2013 - which could help bottom lines as we move toward... >>
BizReport | Advertising archives January 09, 2013
New ad unit to create more immersive TV experience
With the number of US households multi-tasking while watching television or watching delayed broadcasts, some advertisers are wondering how to connect. A new ad unit out from YuMe could help advertiser engagement through television. Called Click-to-Ngage, the ad unit is... >>
BizReport | Viral Marketing September 26, 2012
YuMe: 76% of video impressions are pre-roll
New data out today from YuMe shows pre-roll is still the king of video formats. According to the YuMe Q2 Connected Audience Network report 76% of impressions served by YuMe are pre-roll. CPG brands continue pushing into video in the... >>
BizReport | Mobile Marketing July 27, 2012
YuMe 'flips' video ads
YuMe is changing the way brands use mobile video. Their new ad unit, Mobile Flip, is a full screen, interactive, mobile video format. Set up for tablets, the immersive format can be used on both iOS and Android devices.... >>
BizReport | Blogs & Content archives June 20, 2012
YuMe tool to enhance video ROI
New from YuMe a video marketing tool that should help publishers increase video revenue. Called ACE for Publishers, the video advertising suite helps to streamline video across connected screens, saving publishers time and money as campaigns and clips are launched.... >>
BizReport | Advertising archives March 02, 2012
YuMe's PQI first to identify optimal video ad placement
A new offering from YuMe should give brands a better view into their video offerings. While many brands are focused on the content of ads and clips first and then the type of ad offered - pre-, post- or mid-roll,... >>
BizReport | Blogs & Content archives January 26, 2012
Studies: Focus on production, use online video with television
Whether online or mobile, the market for video is growing by leaps and bounds. Those viewing options are also bringing up new questions - is it better to sponsor or advertise? Short-form or long-form? Home-based production or professional? ... >>
BizReport | Advertising archives January 10, 2012
Forrester: More ad dollars to video through 2016
Look for more advertisers to expand into online video or to push more ad dollars into the video space. Online video, finds Forrester Research, will become a bigger deal for many advertisers through 2016; they expect ad spending to increase... >>
BizReport | Advertising archives November 30, 2011
Video ad consumption increases
According to comScore Americans streamed just over 21 hours of content in October; Google continued to drive online viewing with more than 160 million unique viewers watching just over 424 minutes each. The big news, though, sets with video advertising.... >>
BizReport | Advertising archives November 07, 2011
New ad releases may increase ROI across ad screens
Two new releases in the online realm may help brands first serve more targeted ads and then increase overall campaign ROI. From DataXu, a new platform to target based on first and third person data and from YuMe, a partnership... >>
BizReport | Advertising archives October 05, 2011
YuMe releases new video products
Pre-roll is the king of video advertising and has been for some time; new ad unit releases from YuMe won't change the fact that most advertisers use pre-roll, but may change how pre-roll units are used within the video space.... >>
BizReport | Viral Marketing February 21, 2011
Reports: Video still rolling through ad game
Consumers are watching. Advertisers are creating. Video is rolling. Those are the takeaways from two recent reports, showing how video is being used by advertisers and engaged with by consumers. According to ad solution Unicast, Q4 2010 found that video... >>
BizReport | Blogs & Content archives February 02, 2011
Report: Video audience engaged and growing
People are watching. Video, that is. They aren't just catching up with Primetime television or morning news programs online, they are watching original online content, user-generated videos and television programming through online channels. This isn't news, but the fact that... >>
BizReport | Advertising archives December 08, 2010
Study: More users completing video ads
When it comes to video advertising, many brands are leery because they believe consumers don't complete the ads. A new report from video ad tech company YuMe may put those fears to rest. Researchers from the hub have found that... >>
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