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BizReport | Mobile Marketing April 03, 2013

YuMe: Why size doesn't matter all the time

Consumers are spending more time on mobile - playing games, reading content and engaging with advertising. According to new research out from YuMe this mobile consumption trend means advertisers need to create a multi-screen strategy.... >>

BizReport | Blogs & Content March 22, 2013

Brand safety focus of YuMe update

This week YuMe announced an update to their Placement Quality Index, with the main takeaway being increased brand safety. Through the update, brands will receive an index of the value of each ad placement. ... >>

BizReport | Advertising January 18, 2013

YuMe, SponsorPay, SiteScout moves to ease marketers burdens

What do an online acquisition, news of record growth and a new getting started guide have in common? The three moves should help brands get an early handle on 2013 - which could help bottom lines as we move toward... >>

BizReport | Advertising January 09, 2013

New ad unit to create more immersive TV experience

With the number of US households multi-tasking while watching television or watching delayed broadcasts, some advertisers are wondering how to connect. A new ad unit out from YuMe could help advertiser engagement through television. Called Click-to-Ngage, the ad unit is... >>

BizReport | Viral Marketing September 26, 2012

YuMe: 76% of video impressions are pre-roll

New data out today from YuMe shows pre-roll is still the king of video formats. According to the YuMe Q2 Connected Audience Network report 76% of impressions served by YuMe are pre-roll. CPG brands continue pushing into video in the... >>

BizReport | Mobile Marketing July 27, 2012

YuMe 'flips' video ads

YuMe is changing the way brands use mobile video. Their new ad unit, Mobile Flip, is a full screen, interactive, mobile video format. Set up for tablets, the immersive format can be used on both iOS and Android devices.... >>

BizReport | Blogs & Content June 20, 2012

YuMe tool to enhance video ROI

New from YuMe a video marketing tool that should help publishers increase video revenue. Called ACE for Publishers, the video advertising suite helps to streamline video across connected screens, saving publishers time and money as campaigns and clips are launched.... >>

BizReport | Advertising March 02, 2012

YuMe's PQI first to identify optimal video ad placement

A new offering from YuMe should give brands a better view into their video offerings. While many brands are focused on the content of ads and clips first and then the type of ad offered - pre-, post- or mid-roll,... >>

BizReport | Blogs & Content January 26, 2012

Studies: Focus on production, use online video with television

Whether online or mobile, the market for video is growing by leaps and bounds. Those viewing options are also bringing up new questions - is it better to sponsor or advertise? Short-form or long-form? Home-based production or professional? ... >>

BizReport | Advertising January 10, 2012

Forrester: More ad dollars to video through 2016

Look for more advertisers to expand into online video or to push more ad dollars into the video space. Online video, finds Forrester Research, will become a bigger deal for many advertisers through 2016; they expect ad spending to increase... >>

BizReport | Advertising November 30, 2011

Video ad consumption increases

According to comScore Americans streamed just over 21 hours of content in October; Google continued to drive online viewing with more than 160 million unique viewers watching just over 424 minutes each. The big news, though, sets with video advertising.... >>

BizReport | Advertising November 07, 2011

New ad releases may increase ROI across ad screens

Two new releases in the online realm may help brands first serve more targeted ads and then increase overall campaign ROI. From DataXu, a new platform to target based on first and third person data and from YuMe, a partnership... >>

BizReport | Advertising October 05, 2011

YuMe releases new video products

Pre-roll is the king of video advertising and has been for some time; new ad unit releases from YuMe won't change the fact that most advertisers use pre-roll, but may change how pre-roll units are used within the video space.... >>

BizReport | Viral Marketing February 21, 2011

Reports: Video still rolling through ad game

Consumers are watching. Advertisers are creating. Video is rolling. Those are the takeaways from two recent reports, showing how video is being used by advertisers and engaged with by consumers. According to ad solution Unicast, Q4 2010 found that video... >>

BizReport | Blogs & Content February 02, 2011

Report: Video audience engaged and growing

People are watching. Video, that is. They aren't just catching up with Primetime television or morning news programs online, they are watching original online content, user-generated videos and television programming through online channels. This isn't news, but the fact that... >>

BizReport | Advertising December 08, 2010

Study: More users completing video ads

When it comes to video advertising, many brands are leery because they believe consumers don't complete the ads. A new report from video ad tech company YuMe may put those fears to rest. Researchers from the hub have found that... >>

BizReport | Advertising November 17, 2010

Two new releases to push video farther

Two new ad solutions, one pushing video into mobile and one which will give more measurement to video, are likely to be a hit with video marketers heading into 2011. While more consumers turn to video each day, many marketers... >>

BizReport | Viral Marketing November 04, 2010

Using only video, new product launch shows success

Still wondering if video really works as a viable ad format? A recent product launch says it definitely is. Recently YuMe, ScanScout and BBE joined forces for a new product launch called HoodieBuddie - a hoodie with washable headphones included.... >>

BizReport | Research December 22, 2009

Kids, not adults, click video ads

Video campaigns may be missing the mark advertisers set for them because of the audience that is - and is not - clicking those pre-roll ads. According to a recent report from video ad network YuMe, the highest click through... >>

BizReport | Advertising August 18, 2009

YuMe video ad network revs up behavioral targeting capabilities

A U.S.-based online video advertising platform is using advanced video tagging technology to enhance the behavioral targeting capability of its advertisers.... >>

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