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BizReport | Ecommerce archives December 18, 2017

Vicarious viewing pushes up popularity of unboxing videos

Lewis Hilsenteger earns a lot of money spending a lot of time opening boxes for his 10 million-strong YouTube subscriber base. Six-year-old Ryan has earned $11 million this year opening toys. Such unboxing videos are a huge category in online... >>

BizReport | Advertising archives July 28, 2017

Purpose-driven brand ads up fourfold in five years

Purpose-driven ads have grown in number over the past five years, according to video ad tech firm Pixability, and they generate more views and engagement than other ad types. ... >>

BizReport | Advertising archives April 05, 2017

YouTube restricts entry to Partner Program

In a bid to better determine the validity of a channel, and protect content creators and advertisers, YouTube has restricted ads to channels that have 10,000 lifetime views or more. ... >>

BizReport | Trends & Ideas archives March 08, 2017

Hitwise identifies significant rise in traffic from YouTube to travel booking websites

Traffic from YouTube to travel booking and price comparison sites has risen significantly among Brits in the last three years, according to new research from Hitwise. ... >>

BizReport | Trends & Ideas archives June 24, 2016

YouTube wants agencies to learn from their top creators

YouTube wants agencies to take a leaf out of its popular content creators' books and has put together a certification program to equip them with the relevant tools and knowledge.... >>

BizReport | Advertising archives April 27, 2016

Google's new YouTube video ad format short but unskippable

Starting in May, a new ad format will hit YouTube videos - an ad format that is not skippable and last just six seconds. ... >>

BizReport | Social Marketing June 24, 2015

Facebook video views creep up on YouTube

Is Facebook on the brink of taking on YouTube's dominant position in video content? New research from Ampere Analysis appears to point in that direction. ... >>

BizReport | Advertising archives June 04, 2015

TrueView allows shopping from within YouTube video ads

As consumers increasingly turn to video content to learn 'how-to' or to watch product reviews, YouTube has introduced a new feature that allows for easier product discovery and purchase.... >>

BizReport | Ecommerce archives May 14, 2015

Brands should take advantage of the rise in "how-to" searches on YouTube

The number of people turning to YouTube to learn how to accomplish a task such as apply make-up, put up wallpaper or use an espresso machine has risen significantly in the last year, according to new data released by Google.... >>

BizReport | Mobile Marketing May 04, 2015

YouTube announced 80% YoY mobile growth

According to YouTube's CEO the video behemoth is now reaching more younger demographics than any other television network anywhere, ever - and that is just on mobile.... >>

BizReport | Advertising archives March 06, 2015

Big brands' ads found playing before ISIS YouTube videos

A new case of advertising placed in inappropriate environments has come to light. YouTube ads for major brands were found to be playing before ISIS and Jihadi extremist videos.... >>

BizReport | Advertising archives February 26, 2015

Advertising for young children looks promising on a new YouTube app for kids

With 71% of kids in US watching web video - this is where marketers want to be. Nevertheless advertisers are careful pulling their ad dollars away from linear TV advertising as they can´t make up for the lost numbers via... >>

BizReport | Blogs & Content archives December 05, 2014

Top 3 reasons to make YouTube part of your holiday ad plans

YouTube may still be the place most of use look for funny puppy videos or cute babies, but Nielsen reports YouTube content is now reaching more 18-34 year olds than any cable network. That makes YouTube an important part of... >>

BizReport | Ecommerce archives October 28, 2014

Halloween is the biggest make-up event of the year on YouTube

Beauty videos are a popular topic on YouTube but, according to recent figures released by Google Think Insights, Halloween is when make-up tutorials are at their most popular.... >>

BizReport | Trends & Ideas archives April 11, 2014

Time spent watching TV content on YouTube up 65%

New research shows that television viewers have begun spending more time interacting with television-related content on YouTube, rising 65% year-on-year.... >>

BizReport | Social Marketing December 30, 2013

Video buffering and freezing leads to negative brand perception

Brands investing in high quality online video are seeing great returns and developing loyal followings but while content and quality are within their control, issues on YouTube such as buffering and freezing are not.... >>

BizReport | Advertising archives November 13, 2013

YouTube offers channel owners Fan Finder ads - for free

YouTube has announced they have launched a new ad creation tool that will allow channel owners to promote their channel to new fans - for free.... >>

BizReport | Loyalty Marketing October 24, 2013

Few brands feature in YouTube top 5,000 publishers list

How many views does a YouTube publisher need to make it into the top 5,000 on YouTube? And how many brands are in that top 5,000? The answers, provided by the latest Touchstorm Video Index, may surprise you. ... >>

BizReport | Mobile Marketing October 18, 2013

Over 40% of YouTube traffic comes from mobile

The video website behemoth that is YouTube is now getting a significant percentage of traffic from people viewing content via mobile, according to new figures just released by Google.... >>

BizReport | Loyalty Marketing August 08, 2013

Frequency and consistent branding key to YouTube brand marketing success

Consistent branding and frequency are key to building a brand following on the world's most popular video sharing platform, according to YouTube marketing software firm Pixability. ... >>

BizReport | Advertising archives June 21, 2013

YouTube Partner Program extended to advertisers

Are you using YouTube to enhance marketing efforts? New figures suggest that the social video platform now serves more 18 - 34 year olds in the U.S. than cable TV and top brands are using the channel to good effect.... >>

BizReport | Advertising archives May 20, 2013

Ads on YouTube grow but TV ads considered more effective

YouTube is celebrating its eighth birthday and has revealed that a huge amount of video content is now uploaded every minute. But, are the ads that are often attached to video content any more effective than those on television?... >>

BizReport | Mobile Marketing October 12, 2012

Mobile to overtake TV to become first screen

As people watch more video on their mobile devices, could the television become the second screen? YouTube's Robert Kyncl believes so, and it's not in the too distant future.... >>

BizReport | Advertising archives August 23, 2012

YouTube's TrueView ad format launched on Android

YouTube's TrueView video ad format is being launched on Android devices this week, according to the Google Mobile Ads blog, with plans to roll out the format to all mobile operating systems in the next few weeks.... >>

BizReport | Research archives September 26, 2011

comScore: Viewers average 18 hours of video per month

New numbers are out from comScore, and it seems video remains a top content go-to for most online Americans. More than 180 million US consumers watched online video clips in August, averaging about 18 hours per viewer. Nearly 7 billion... >>

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