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BizReport | Advertising archives November 09, 2015

Top 5 tips to improve Big Data use

With the wealth of data out there, it is surprising that more campaigns aren't raging successes. The problem, according to one expert, is in how brands use - or don't use - big data. Here's how you can better use... >>

BizReport | Internet October 09, 2015

3 ways analytics may be clouding your strategy

Analytics are a great thing. Surveys, customer behaviors, interests and even the time of life a person is in can be crucial in targeting the right message at the right time. The problem? According to one expert the dearth of... >>

BizReport | Advertising archives August 07, 2015

Top 3 tips to create sticky messaging

Making a brand message stick is one of the biggest hurdles for brands in the online space, and one wrong move can ruin the strategy. One expert offers his top 3 tips to create sticky brand messaging. ... >>

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