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BizReport | Email Marketing October 10, 2018
Study: Cyber Monday emails key to holiday success
The time between Thanksgiving and New Years Day has long been important for retailers large and small, but which dates are key within that time-frame? A new report out from Yes Lifecycle Marketing indicates the most important date is Cyber... >>
BizReport | Email Marketing September 28, 2018
Inbox Overload hurting email strategy
Despite the fact that several studies have consumers reporting email their "preferred communication" form for retailers and merchants, they aren't opening those emails. Data out this week from Yes Lifecycle Marketing found that just over half (55%) of consumers aren't... >>
BizReport | Advertising archives September 12, 2018
BTS, email trends merchants can use for 2018 holiday season
While most American kids are back in school, the back to school shopping season continues and will for a couple of more weeks. But, there are some early takeaways from the 2018 BTS shopping season which could be used by... >>
BizReport | Advertising archives April 03, 2018
SMB experts offer 6 top tips to improve website performance
With the holiday season in the books, and Mother's Day and back to school seasons coming up, now is a great time for small businesses to look at how their websites are performing, and look for ways to improve customer... >>
BizReport | Email Marketing February 12, 2018
Study results signal importance of mobile for email
For the first time, mobile conversions from email messages are equal to desktop conversions. Both, according to new data out from Yes Lifecycle Marketing, sit a 3.3%, and is one more reason marketers need to be mobile ready. ... >>
BizReport | Advertising archives January 16, 2018
Should marketers personalize content by age?
Personalization continues to be a huge part of marketeering campaigns, but new data indicates that there is one area within personalization that is falling short. That of tailoring - or personalizing - content according to age. New data out from... >>
BizReport | Email Marketing September 19, 2017
Personalize subject lines to increase opens
Data out from Yes Lifecycle Marketing underlines the importance of personalizing email subject lines. While this has been a white-hat marketing technique for years, many brands continue to not personalize email subject lines. ... >>
BizReport | Email Marketing August 04, 2017
Don't go overboard with holiday themes
When it comes to holiday advertising, a little bit of a theme goes a long way. That, according to data from Yes Lifecycle Marketing; they looked at holiday-themed email campaigns and found that engagement rates dropped dramatically for campaigns that... >>
BizReport | Email Marketing May 30, 2017
Top 3 tips to a better email strategy
There are a wealth of tools to help brands create strong messaging, and send bulk messages in a timely manner. But, without the right strategy behind those messages, it won't matter. Here are three tips to create a better emails... >>
BizReport | Email Marketing March 14, 2017
Report: Subject lines do not need deal specifics
When it comes to email marketing, mentioning a deal is key, but mentioning specifics is not. That, according to new Yes Lifecycle Marketing data which showed that emails which included the word 'deals' but which didn't offer specifics as to... >>
BizReport | Email Marketing February 21, 2017
Report: Mobile CTOs down YoY
More good news for mobile - according to new data out from Yes Lifecycle Marketing, mobile click-to-open (CTO) rates are down nearly 15% between Q4 2015 and Q4 2016; CTOs were also down more than 12% quarter to quarter. ... >>
BizReport | Advertising archives January 27, 2017
Survey: Businesses looking for innovation
A new year always brings insights into the past which lead to changes in the present, and 2017 is no different. And, according to new data out from Yes Lifecycle Marketing, a large number of marketers are looking for innovation... >>
BizReport | Advertising archives September 28, 2016
Ad Roundup: Email and experience tools
In today's advertising roundup, two new tools for email and another for experience which should better engage brands and customers.... >>
BizReport | Email Marketing September 05, 2016
Study IDs optimal email days
Sending emails during the first half of the week may not be the best way to increase engagement. That's the takeaway from new Yesmail360 data which found that emails sent later in the week have both higher click and conversion... >>
BizReport | Email Marketing August 17, 2016
Study finds holiday emails engage, but don't oversend
Holiday themed email campaigns are important for brands, but sending too many of the same or similarly themed emails could sound a death knell for campaign engagement. That's the takeaway from new Yes Lifecycle Marketing data which shows that while... >>
BizReport | Email Marketing July 15, 2016
Triggered email campaigns cut through inbox clutter
Triggered emails may only account for a small percentage of all emails sent, but they are twice as likely to be opened than general email messages, according to new research from Yes Lifecycle Marketing.... >>
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