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BizReport | Mobile Marketing May 21, 2013

Tapjoy: Ad engagements preferred by mobiles

New data, out from Tapjoy and Yankee Group points to the importance of ad engagement in the mobile space. According to their research, mobile users actually prefer content subsidized by ads than content they have to pay physical cash for.... >>

BizReport | Blogs & Content archives February 02, 2011

Yankee Group: How connectivity, content is changing the game

Publishers, are you ready for the next big craze? It's already here, in smaller form. It's called content and new research from Yankee Group finds that content is the new black where consumers are concerned. From e-books and music to... >>

BizReport | Advertising archives October 06, 2008

Report: Anywhere Connectors are good for marketers

Marketing to technologically savvy consumers can be difficult but a new study from The Yankee Group could help marketers engage and convert tech shoppers heading into the holiday buying season. The report finds that tech consumers fall into five categories... >>

BizReport | Advertising archives July 23, 2007

Not all in-game ads are equal

In-game ads represent an ideal opportunity for marketers to reach millions of users, especially those in the tough-to-target 18-34 year old age group. However, results of a new study show that not all in-game ads are as effective at grabbing... >>

BizReport | Research archives July 09, 2007

In-game advertising requires reality and relevance

Yet another report is released forecasting a rapid rise in the global in-game advertising industry, and advertisers need to understand how to target gamers without turning them off.... >>

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