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BizReport | Research archives November 08, 2006

Yahoo! Tests Graphic Mobile Ads

Eager to build more online revenue, Yahoo! is set to begin delivering graphic advertising to mobile phones. It’s part of a test program to see how well the ads translate from the Internet to mobile space.... >>

BizReport | Internet November 02, 2006

Yahoo Helps Consumers Find "Greener" Vehicles

Yahoo has joined hands with the nonprofit Environment Defense organization to help consumers make more informed decisions over the choice of more environment friendly vehicles. ... >>

BizReport | Search Marketing October 20, 2006

Google’s Search Lead Growing

It appears that Google is lengthening its lead from other online search portals. The September rankings from Nielsen//Netratings indicate Google led in two categories: share of searches and year to year growth.... >>

BizReport | Research archives October 19, 2006

Google To Pocket 25% of Web Ad Spend

In a new report from eMarketer, an online market research firm, online search giant Google is on track to pocket 25% of the United States online ad spend for calendar year 2006. This kind of dominance over the online market... >>

BizReport | Search Marketing October 18, 2006

Yahoo: Moves To Bolster Revenue

Yahoo’s long awaited ad-serving platform, Panama is live today. A move that along with the acquisition of AdInterax, a rich media ad company, and a 20% investment of Right Media Exchange, an online ad exchange company could help bolster sagging... >>

BizReport | Search Marketing October 10, 2006

PureVideo Launches Meta-Search

Another company is jumping on the search engine bandwagon. This time it’s PureVideo.com that wants a bite of the search pie, and they’re even offering something different. Instead of searching typical listings, their meta-search platform will find specific videos and... >>

BizReport | Search Marketing October 10, 2006

PureVideo Launches Meta-Search

Another company is jumping on the search engine bandwagon. This time it’s PureVideo.com that wants a bite of the search pie, and they’re even offering something different. Instead of searching typical listings, their meta-search platform will find specific videos and... >>

BizReport | Advertising archives September 27, 2006

Is Larger Online Ad Slowdown Coming?

Yahoo’s dismal outlook for financial and automotive online sales could be expanding to a broader online advertising slowdown, according to the Financial Times. ... >>

BizReport | Advertising archives September 25, 2006

Click Fraud Runs Up To USD1 Billion

A recent article published by Business Week shows that click fraud leads to damage of roughly USD1 billion per year. Online advertiser confidence in this marketing option is waning.... >>

BizReport | Ecommerce archives September 25, 2006

Is there a way to end click fraud?

You’ve seen their dizzying advertisements and probably bit the Pay-Per-Click ad phenomenon, but more and more online marketers are finding their PPC rates growing by leaps and bounds and their income from PPC ads staying at subterranean levels.... >>

BizReport | Blogs & Content archives September 22, 2006

Publishers Want Control of Search Results

A Belgian court ruling could change the way large search engines like Google, Yahoo and MSN give search results. The court ruled that some Google searches infringes on the copyright of French and German newspapers by reproducing parts of the... >>

BizReport | Advertising archives September 22, 2006

Jumpstart Not Phased By Yahoo Report

Yahoo may have put fear into many online automotive and financial advertisers with predictions of softness in those markets, but online advertiser Jumpstart Automotive Media isn’t biting.... >>

BizReport | Search Marketing September 22, 2006

October Brings New Wind To Ask.com Paid Search

Ask.com is hoping an update to the company's paid search program will give them a larger share of the paid search market. Beginning in October, IAC’s Ask.com search portal will revamp the paid search functions, and the company is also... >>

BizReport | Advertising archives September 21, 2006

Online Advertising Being Scrutinized

After Yahoo has issued a surprise revenue warning earlier this week, marketers, media buyers and internet companies are scrutinizing the health and future of online advertising.... >>

BizReport | Internet September 21, 2006

Yahoo Buying, YouTube Selling?

The rumors are flying again about the possible sales of Facebook, popular college networking site, and YouTube, an online video repository.... >>

BizReport | Blogs & Content archives September 21, 2006

MySpace Headed To China?

NewsCorp Chief Rupert Murdoch has sent his wife to China to facilitate opening the Chinese version of the social networking megasite MySpace.com.... >>

BizReport | Advertising archives September 20, 2006

Yahoo Launches A New Multimillion Dollar Campaign To Redress Its Underperformance

Yahoo is launching a new multimillion dollar ad campaign tomorrow, 21 September, just one day after having shocked the financial markets with its news that its third quarter results are on the low end of expectations.... >>

BizReport | Advertising archives September 19, 2006

Yahoo Shares Drop 10%

The Wall Street Journal published today an article announcing that Yahoo Inc. executives warned online advertising growth appears to be slowing in some categories. According to Yahoo this has pushed shares to plunge more than 10% and triggered a large... >>

BizReport | Ecommerce archives September 19, 2006

Direct Navigation: Your Online Business Boom?

One of the newest trends in online business – buying domain names and then selling them for a profit – has actually been around for years. But new interest in the market is boosting revenue for investors, potentially reaching $2.5... >>

BizReport | Research archives September 13, 2006

Anti-Spyware Misses Google Ad Cookies

Could anti-spyware programs like McAfee Internet Security Suite, Symantec’s Norton Internet Security and Microsoft Windows Defender be impacting your bottom line by deleting Internet cookies? A new study from independent researcher Ben Edelman says yes.... >>

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