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BizReport | Email Marketing September 08, 2009

MailChimp studies success metrics for webmail services

A user of one webmail service is as easy for marketers to access as another, right? Well, perhaps not, according to a study of success metrics for marketing emails sent via MailChimp's distribution service. ... >>

BizReport | Advertising archives August 27, 2009

Yahoo changes up email, messenger, mobile offerings

In an effort to remain relevant and perhaps have a better shot at taking on online giant Google, Yahoo is pushing a few traditional offerings. This week the company announced changes to their email, messenger and mobile programs. But, perhaps... >>

BizReport | Advertising archives August 25, 2009

Pointroll, Yahoo partner for smart ads

Put on your thinking caps, a new partnership between rich media advertising provider PointRoll and Yahoo could change how ads are created. Pointroll has joined Yahoo's Smart Ads Program, a platform which creates dynamic rich media ads which are customized,... >>

BizReport | Search Marketing August 24, 2009

ForeSee links customer satisfaction with search engine satisfaction

Everyone wants a happy customer but many customers leave websites unhappy for one reason or another. A new study from ForeSee Results links that unhappiness to search engines. According to the report brand loyalty can actually increase or decrease based... >>

BizReport | Search Marketing August 17, 2009

Google users are a loyal bunch

Data from comScore, released Friday, shows that Yahoo and Microsoft have a real battle on their hands if they are to pry Google users away from the brand.... >>

BizReport | Search Marketing August 13, 2009

Nielsen: Bing still showing growth

When it comes to search, there is little change month to month, but the little changes are beginning to add up. At least a little. According to the latest report from Nielsen Online Google still leads the search pack with... >>

BizReport | Ecommerce archives August 12, 2009

New Yahoo website caters to coupon clippers

As more and more consumers turn bargain hunters, Yahoo launches a new site that points consumers in the direction of special offers and coupons. ... >>

BizReport | Search Marketing August 03, 2009

Chitika: Bing outperforms Google?

It may be too early to make a definitive statement at this point, but new research from search advertising network Chitika indicates that Bing's search platform may be outperforming Google's. According to the research, consumers who land on sites as... >>

BizReport | Search Marketing July 17, 2009

Search: Bing continues to show growth

When it comes to search marketing, most marketers are used to hearing that giant Google is in the lead. Although the search engine still leads other engines by as much as a 35% share, the news this month is that... >>

BizReport | Search Marketing July 13, 2009

Will Yahoo's search tool increase their share?

First it was Microsoft's Bing and now Yahoo has a new tool which they'll use to grab some of Google's search share. In July Yahoo unveiled Search Pad, a tool which enables consumers to save search results to a notepad.... >>

BizReport | Search Marketing July 08, 2009

Ixquick launches StartPage

The world's most private search engine now has a new name and potentially a bigger audience to relate to. This week Ixquick, a search engine priding itself on keeping customer information private, has launched StartPage, a search engine landing page... >>

BizReport | Advertising archives June 23, 2009

AdReady powers Yahoo's self-serve ad solution

Yahoo's MyDisplay Ads platform launched this week and with it comes word that online ad firm AdReady will power the platform. Yahoo's MyDisplay Ads is a self-serve display ad platform created to help smaller businesses create targeted ads on Yahoo's... >>

BizReport | Search Marketing June 17, 2009

Nielsen: Is it time to rethink search?

May search numbers are in and, while the numbers are much of the same, there is a new twist and it's called Bing. The question is, can Bing help to rethink and redefine search? Or is there no way for... >>

BizReport | Search Marketing June 10, 2009

comScore releases early data on Bing

At last, it seems there is serious competition in the search world, with comScore reporting Bing is off to a good start. But will the novelty wear off or is Bing here to stay?... >>

BizReport | Search Marketing May 11, 2009

Hitwise: Google's search share continues to grow

It's no big surprise. Google accounted for almost 73% of all U.S. searches conducted in April, according to recent data from Hitwise. ... >>

BizReport | Internet April 29, 2009

comScore: Hulu breaks into video website top 3

The number of videos viewed online grew 11% in March, according to the latest report from comScore, and while Google still reigns supreme, Hulu's growth continues to boom.... >>

BizReport | Advertising archives April 24, 2009

Are homepage or domain ads your best bet?

There is some interesting new research out from Compete that could have marketers changing or at least adjusting their media buys. According to the information homepage ads on some sites may not have the best reach; the same can be... >>

BizReport | Search Marketing April 16, 2009

SearchIgnite: Paid search volatile in Q1

Along with the rest of the economy, including the stock market, paid search continues to have it's ups and down. According to the latest SearchIgnite research Q1 2009 was a very volatile quarter, which stabilized a little in March.... >>

BizReport | Advertising archives April 08, 2009

Report: Yahoo portal ads may lead to more conversions

There is an interesting report out from Compete that indicates Yahoo's portal may give marketers the best bang for their (marketing) buck. According to the report consumers who saw a homepage ad on Yahoo.com were twice as likely to make... >>

BizReport | Search Marketing February 25, 2009

Yahoo launches suite of ad targeting tools

Yahoo has announced the launch of a suite of ad targeting tools that take account of consumers' previous search activities to deliver more relevant display ads. ... >>

BizReport | Search Marketing February 19, 2009

Yahoo launches Rich Ads in Search

Five years ago today, Yahoo launched its own search engine. Today, in an attempt to win back paid search from rival Google, Yahoo will launch a new search service for advertisers - Rich Ads in Search. ... >>

BizReport | Search Marketing February 19, 2009

Google retains search lead - again

No surprise here - Google is still tops in the search game. According to the latest research from metrics firm comScore Google retained a 63% share of searches in January; that was a slight decrease (0.5%) over December totals.... >>

BizReport | Advertising archives January 17, 2009

Right Media accused of selling deceptive ads

Ben Edelman, an ad researcher and assistant professor at Harvard's Business School, has accused Right Media of knowingly allowing the sale of deceptive ads on its exchange. ... >>

BizReport | Research archives January 14, 2009

What would drive users to switch search engines?

What would it take for someone to switch search engines? That's the question J P Morgan posed to a few hundred Internet users, with unsurprising results.... >>

BizReport | Advertising archives January 07, 2009

Attributor releases online ad-serving market share figures

Three guesses who has the biggest share of the ad-serving market? That's right, Google's DoubleClick and AdSense are responsible for over half of all online ad-server calls. ... >>

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