RSS feed Get our RSS feed

News by Topic




BizReport : Tags : Tag Results

Tag Results

Search this site:

Tag Results

Pagination:

25 result(s) displayed (51 - 75):

BizReport | Ecommerce archives May 23, 2011

Yahoo: Impulse buying on the wane

While many may believe that impulse buying is made simpler with ecommerce, a new report from Yahoo finds it is not. In fact, the report finds that impulse shopping has been on the decrease for some time and many shoppers... >>

BizReport | Blogs & Content archives May 03, 2011

Royal Wedding Coverage: Online, offline hot commodities

Unless you were living under a rock last week, you know the wedding of the year went off without a hitch. Britain's Prince William wed his 'commoner' wife, Catherine to an on- and offline presence larger than anyone expected. Crowds... >>

BizReport | Blogs & Content archives April 26, 2011

The Royal Wedding effect: how brands can capitalize on big events

Each year it seems there are one or two big 'events' - some brands can plan for like the Super Bowl or the Olympics, other events happen out of the blue. Michael Jackson's death comes to mind and, of course,... >>

BizReport | Advertising archives April 10, 2011

Yahoo study connects relevance to advertising

We all know that targeting ads to specific consumers is a better option than randomly buying a run-of-network media purchase from an online publisher or video website. But if you think all targeting methods are equal, think again. Consumers are... >>

BizReport | Advertising archives February 09, 2011

New Yahoo! ad programs take on gaming feel

Gaming is everywhere - even in ads, it seems. Two new campaigns from Yahoo and brands such as People and Diet Dr. Pepper are taking on some of the gaming feel. The ads are designed to creatively engage consumers by... >>

BizReport | Search Marketing January 17, 2011

Report: Bing bumps up in December

The December numbers are in and it appears that Microsoft's Bing search engine was once again a hit with consumers. While Google remains firmly atop the search engine heap, for the second month, Experian Hitwise is reporting an increase in... >>

BizReport | Search Marketing January 03, 2011

Facebook pushes search queries for second year

For the second straight year, search queries have been pushed by Facebook. What does that mean? As consumers head to search engines to find information they are, more often than not, looking for information on the leading social network in... >>

BizReport | Search Marketing December 21, 2010

Report: Bing serves one-quarter of November searches

In the grand scheme of things, Google is still in full control of the search engine wars with a 70% share. But, a recent report from Experian/Hitwise has found a small chink in that control. According to Hitwise research, Microsoft's... >>

BizReport | Ecommerce archives September 01, 2010

Yahoo, Dex expand partnership

Since 2007 local businesses have gotten a boost from hub Yahoo and search site DexKnows. Now, that partnership is expanding to include more local business advertising. Through the partnership local businesses who place listings with DexKnows will also have those... >>

BizReport | Ecommerce archives July 20, 2010

TheFind now second largest shopping engine

When it comes to ecommerce, one of the biggest options currently is the shopping engine, and consumers have logged on to these hubs in record numbers for the ease of shopping. What is the draw of an engine such as... >>

BizReport | Advertising archives July 19, 2010

comScore: Hulu has more ad views than YouTube

YouTube may still hold the title for Most Viewed Clips, but for advertisers the smart money may lie in Hulu's platform. Why? Because according to the latest numbers from comScore, Hulu's platform has more than double the ad-views as YouTube.... >>

BizReport | Ecommerce archives July 09, 2010

Yahoo taps Offerpal Media for alternative payments

Social gaming developers using Yahoo's Application Platform now have alternatives to cash or credit card based game monetization. The Internet brand has tapped Offerpal Media to power an alternative payments system which should give developers more option in the creation... >>

BizReport | Advertising archives June 17, 2010

Study: Internet's affect on WOM as good as television

From product placements to infomercials, television has been the reigning king of Word of Mouth (WOM) marketing for decades. But there is a not-so new competitor on the block, who may surprise many brands. According to a recent study the... >>

BizReport | Email Marketing May 28, 2010

Yahoo launches pull-over ad for holiday weekend

There is another new ad-unit on the hunt for consumers this holiday weekend. Macy's department stores have signed up to utilize Yahoo's new Smart Ad for a Memorial Day weekend campaign. In the US, Memorial Day is the kick-off to... >>

BizReport | Advertising archives May 24, 2010

Two Yahoo ad moves should help advertising engagement

Yahoo is using the new "Shrek Forever After" flick to promote its new mobile ad unit, a unit said to take over the mobile screen to create a full-screened marketing message. The second addition places Yahoo functionality on the Valassis... >>

BizReport | Trends & Ideas archives May 13, 2010

Facebook serves most banner ads in Q1

Another month and another milestone for the social networking behemoth that is Facebook. comScore has just released data showing the website served up more banner ads than any other website on the Internet during the first quarter of 2010. ... >>

BizReport | Advertising archives May 11, 2010

Report: Consumers find video through direct navigation

When it comes to online video it is no secret that many consumers are finding content through social networks and search engines, but it may come as a surprise that the bulk of online video is being served through direct... >>

BizReport | Advertising archives May 03, 2010

HP signs on with Yahoo's new omg! ad unit

Yahoo has launched a new ad unit, this time with a twist. For now, the units are available only on Yahoo's omg! celebrity/entertainment site. The big draw is that the unit turns the site home page into a full canvas... >>

BizReport | Trends & Ideas archives April 21, 2010

Yahoo's Q1 09 report good start to year

In the same quarter as it celebrated its 15th birthday, Yahoo has also reported a good start to the year with an increase in revenues and a stabilizing search share. ... >>

BizReport | Advertising archives April 08, 2010

Ad networks, platforms ready for iPad

The iPad is here, with more than 300,000 units purchased since the launch on April 3 according to reports. Now ad networks, online and mobile hubs and brands are figuring out the best ways to engage the iPad consumer base.... >>

BizReport | Ecommerce archives February 15, 2010

Advertisers to benefit from Nectar, Yahoo partnership

One of the U.K.'s largest supermarket chains, Sainsbury's, has partnered with Yahoo to enable online advertisers to target consumers according to purchases made using their Nectar loyalty card. ... >>

BizReport | Advertising archives December 08, 2009

Yahoo gives users behavioral marketing insight, control

Yahoo has this week announced a new tool for its users that takes behavioral marketing one step further and allows ads to be targeted not only by user behavior, but by the user themselves. ... >>

BizReport | Research archives October 23, 2009

comScore: Hong Kong consumers online with Yahoo

For the first time, comScore researchers have been able to delve into the online lives of Hong Kong consumers, and have found some interesting results. According to a recent study, Hong Kong consumers prefer Yahoo sites and spend a plethora... >>

BizReport | Search Marketing October 20, 2009

Yahoo says goodbye Search Submit

Get ready for a change, marketers. Yahoo has confirmed that it will end the paid inclusion platform by the end of 2009 in an effort to focus more on display ads, mobile ads and increasing content. Both the Search Submit... >>

BizReport | Advertising archives October 16, 2009

September Trends: Search, Travel continue to be hot categories

With the global economy still struggling, marketers are looking for something a little extra to help plan holiday campaigns. That extra? Metrics. Hitwise, Nielsen Online and comScore, three of the largest metrics firms, have released a trio of reports that... >>

Pagination: 1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9