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BizReport | Advertising June 19, 2017

What other brands can learn from insurance industry

Millennials can be a tough nut to crack for advertisers because they're 'always on'. Some of the most innovative - and engaging - campaigns geared toward Millennials are coming from insurance brands. We chatted with an expert to find out... >>

BizReport | Advertising June 02, 2017

Survey: Advertisers worry about impact of 'fake news'

Programmatic advertisers are worried about the proliferation of fake news - and they're putting their budget dollars in play. According to new data out from Brightroll and Yahoo most (96%) of programmatic advertisers surveyed are worried about fake news in... >>

BizReport | Research April 25, 2017

Study: Finance, saving important to Millenials

A recent Yahoo study found that most (67%) of Millennials are interested in learning more about finance, that nearly half watch personal finance video content, and that most (82%) consume financial content via their phones. This makes finance an important... >>

BizReport | Advertising April 03, 2017

Reports: Communication, Emotion key for engagement

Two new reports highlight the effort - or lack thereof - that brands are putting into properly communicating with shoppers. ... >>

BizReport | Advertising March 17, 2017

Top 3 tips to engage during March Madness

March Madness, the NCAA Men's Basketball Tournament, is underway, and millions of fans are streaming video, tuned to television sets, and reading about their favorite teams. Here are three tips to better engage fans during March Madness. ... >>

BizReport | Advertising March 16, 2017

How to use sports to reach shoppers

Sporting events like the Olympics, the Super Bowl, and the NCAA Men's Basketball Tournament are growing their viewership - online and offline - every year. Still, it can be hard to reach these viewers with relevant ads. One expert explains... >>

BizReport | Mobile Marketing March 03, 2017

Mobile Roundup: Native, video key to continued mobile growth

Two new reports are underlining key factors for the continued growth of mobile: that of video use, and the importance of native advertising. ... >>

BizReport | Mobile Marketing January 17, 2017

Top 3 tips to improve your mobile video strategy

Mobile devices and video consumption go hand in hand. Still, it can be hard for marketers to connect through the medium. Here are three tips to improve your brand's mobile strategy. ... >>

BizReport | Mobile Marketing January 16, 2017

Expert IDs drivers for mobile video

Mobile video viewers are spending more than five hours per day with content. One expert offers insight into how brands can better relate to customers through video. ... >>

BizReport | Ecommerce January 06, 2017

Study: Cost, security holding people back from IoT devices

People love their smartphones, tablets and even streaming TV devices like AppleTV or Amazon's Fire Stick. But, when it comes to adopting other Internet of Things (IoT) devices - like smart thermostats or even security systems, the price and security... >>

BizReport | Advertising October 21, 2016

Expert: Where retailers should focus this holiday season

With less than a month until the Thanksgiving Weekend and the official start to the holiday shopping season, one expert offers retailers advice on where to focus their advertising efforts for the remainder of the year. ... >>

BizReport | Advertising October 14, 2016

Yahoo data IDs how Hispanic consumers prefer to communicate

Recent Yahoo data about the Hispanic consumer base in the US could be helpful to brands trying to engage; among the more interesting findings is that more than half 'actively look' for content that is tailored to their heritage. ... >>

BizReport | Advertising October 07, 2016

Expert: BTS trends that will impact holiday advertising

With October in full swing, marketers are finalizing strategies for the upcoming holiday shopping season. According to one expert, there are trends from the back to school shopping season that could impact where and how brands advertise for the holidays.... >>

BizReport | Internet July 25, 2016

Verizon to acquire Yahoo, what it means

Verizon is set to acquire Yahoo for the purchase price of $4.83 billion dollars. This just a year after mobile brand Verizon also acquired AOL. The move will integrate Yahoo with AOL. ... >>

BizReport | Advertising June 21, 2016

Ad Roundup: Video, content tools

In today's advertising roundup, two new tools that are launching into the digital space - one geared to vertical video and the other for content. ... >>

BizReport | Advertising May 09, 2016

Reports: Video interest continues to rise

Two new reports - from Yahoo and Positive Mobile - underscore the importance of video content in both the online and mobile spaces. ... >>

BizReport | Research April 26, 2016

Surveys: Moms have plans for Mother's Day

When it comes to Mother's Day shopping, moms may be getting their own gifts this year. That's the takeaway from a new Ebates survey which found half of moms pick their own gifts 'at least sometimes'. ... >>

BizReport | Advertising January 25, 2016

Ad Roundup: Tools for targeting, budget control

Three new releases into the digital ad space should give brands more insight into their consumer base, and better control over budget. Details in today's ad roundup. ... >>

BizReport | Advertising November 16, 2015

Ad Roundup: Products for video, analysis

In today's advertising roundup: a platform offering real time insight into video and another launch that will put brands in touch with richly targeted ad products. ... >>

BizReport | Advertising September 01, 2015

Studies ID how Millennials are connecting

Two new reports are shedding more light on the Millennial demographic - specifically how they engage with brands through content and contact, and the divide that continues to separate Millennials from brands. ... >>

BizReport | Advertising June 07, 2015

Ad Roundup: Releases, partnership put advertisers in charge of data

In today's advertising roundup the data game is building. Komoona is adding publisher-side RTB options, while Datasift offers up Facebook data and Yahoo adds third party measurement. ... >>

BizReport | Advertising April 27, 2015

Ad Roundup: More formats, reporting available to brands

Three new releases are setting up brands to have more contact points with engaging consumers. Details in today's advertising roundup. ... >>

BizReport | Blogs & Content January 05, 2015

Expert: How video could make brands' 2015

There is more quality video programming hitting the online and mobile spaces each day. Along with that programming come new viewers; according to some experts people are watching as much video online as offline these days, and that is opening... >>

BizReport | Advertising October 17, 2014

Top tips to improve ad performance

In a recent study Yahoo researchers found ads with premium placements outperformed ads without those placements. This underlines the importance of premium ad placements and of online brands working with partners or solutions that can make the buying processes more... >>

BizReport | Trends & Ideas October 15, 2014

Yahoo: Premium placements crucial for brands

In a recent study Yahoo found premium ad placements have stronger emotional resonanace and higher fixation rates than non-premium placements. Researchers believe these responses are based on the visual and editorial quality of the ads.... >>

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