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BizReport | Social Marketing May 15, 2012

Forecast: Social Media Revenues to reach $9.8 billion but will ROI measure up?

The excitement of the impending Facebook IPO has prompted BIA/Kelsey to forecast social media revenues will increase by more than 20% annually through 2016. Meanwhile data from WordStream indicates Facebook's ad strength may not be ready for primetime.... >>

BizReport | Research archives April 23, 2012

How going green can save at home and at the office

Earth Day 2012 may have officially passed into history yesterday, but several brands and experts are urging both consumers and business executives to make a bigger effort in green practices. That effort, by the way, is urged both at home... >>

BizReport | Search Marketing August 08, 2011

New WordStream tool to map keywords for performance

Do you wonder, even if you're getting clicks, how your keywords are actually performing? Many search marketers do and a new tool from WordStream may help in that analysis. Released today, the AdWords Performance Grader analyzes keywords to help marketers... >>

BizReport | Search Marketing July 22, 2011

Reports: How search remains relevant

The numbers haven't changed much over the past few years: Google remains a front runner in the search wars. But as the Internet matures, consumers are using search differently. Primarily they are looking for specific, branded items. Those changes in... >>

BizReport | Search Marketing June 08, 2010

New tool embeds keyword suggestions into website

Placing keyword suggestions on websites is now one step simpler. WordStream has released a keyword tool which allows website owners to create widgets which suggest keywords. The tool is free to use.... >>

BizReport | Search Marketing April 20, 2010

Updated platform gives access to advanced SEO toolkit

Research is the key to every ad campaign. But some research is simpler to conduct than other forms of research. WordStream has updated their PPC and SEO platform to include custom keyword research, analytics and optimization tools which should help... >>

BizReport | Search Marketing December 16, 2009

WordStream tools identify keyword niches

Keyword marketing may be an older form of online marketing but it is also one of the toughest to understand and use correctly. Two new tools from WordStream may help new and old marketers figure out which keywords or keyword... >>