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Two new releases in the social space are set up to help marketing teams better adapt to the social space. One will help with transitions from campaign creation to analysis while the other will release a marketing suite to brands... >>
Over the past week we've written about how fans are engaging with Olympic athletes and the games in general through social media. New data out from Wildfire may help brands quantify just how the interest of these social media fans... >>
Some are calling the 2012 Olympic Games the Games when the digital world took over. New data out from Compass Labs and Wildfire, though, put a bigger focus on the 2012 Olympic Games. Not only are the Games digital, but... >>
As consumers across the globe look online for brand information, content and social experiences, three brands are increasing the way advertisers and brands can engage with that customer base.... >>
With Facebook's IPO on the near horizon pundits are wondering what's next for the social network - some going so far as to predict a clunker in the near future because Facebook isn't quite ready for primetime from an advertiser... >>
In light of Facebook's expected IPO later this week, so industry insiders are pontificating on what could be next for The Social Network - and other social networks - as more consumers becoming connected to and continue relying on social... >>
As the social media space opens to advertising brands are looking for ways to optimize the experience. A new solution from Wildfire and Adaptly could be one answer to the problem of engaging consumers within the social space. Through the... >>
A study of the Inc. 500 companies by the University of Massachusetts reveals that far less are adopting blogging as a social media tool today than they did a couple of years ago. ... >>
Want to make your branded social pages even more influential? A new purchasing app from social marketing brand Wildfire could be the answer. The app allows marketers to create and place buying widgets on their fan pages to engage consumers.... >>
Ask any author, movie producer or screenwriter what they best traffic driver is and their answer will likely be: contests. A well-run contest can drive several hundred more hits per day for the length of the contest. Why? Because consumers... >>
If you're new to the social networking space or are just beginning to research the benefits of branding a social site to interact with consumers, a new tool from Wildfire could help. The technology company has released a tool which... >>
- What to expect on the video front in 2014
- How to create a solid A/B testing strategy
- Reports: Brands need strategy for mobile success
- Tapjoy reveals mobile habits of traveling consumers
- Product reviews on Facebook more trusted, influential than on other social media
- Mobile privacy and brand safety remain top challenges for UK media agencies
- Dispop proves the value of custom display ad creative
- Top 5 elements brands should test
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