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BizReport | Blogs & Content August 13, 2019

Time for a content edit? Here's how to proceed

Content is a huge part of a brand's identity, especially in the online space, but with the flood of social media content, new product content, and even revised product content it can be hard to ensure all of those pieces... >>

BizReport | Advertising February 14, 2019

Expert: How to develop a better omni-channel strategy

For the past five years, marketing experts have been talking more about omni-channel strategies for brands. The problem is that while, in the beginning, simply being on social and content channels may have been enough, it isn't any longer. We... >>

BizReport | Loyalty Marketing November 08, 2018

How to build better moments to increase engagement

Meaningful interactions are what build great relationships. This is true in person-to-person interactions, and it is also true in person-to-business relationships. The problem is that many brands don't have the resources to build these stronger relationships. Here are four tips... >>

BizReport | Blogs & Content September 07, 2018

Top 4 tips to optimize video workflows

While video is fast becoming consumers' favorite aspect of online life, creating, managing, publishing, and analyzing video can be a nightmare for brands. Here are four tips to better optimize video workflows so that consumers are engaged and creative departments... >>

BizReport | Ecommerce August 31, 2017

How Widen helps Spectrum Brands streamline

Asset management and workflow hub Widen has changed the way Spectrum Brands approaches projects, helping to streamline efforts. This process has saved the company time, but more importantly money. Here's how. ... >>

BizReport | Blogs & Content October 12, 2016

Top 3 tips for a better content strategy

Brands could do much more with content, if only their strategy was stronger. One expert offers three tips for a stronger content strategy. ... >>

BizReport | Blogs & Content October 10, 2016

Expert: Why brands have content problems

While content may be king, not all brands are capitalizing on content as they should be. In fact, some say the content bubble is about to burst, leaving brands even farther out of touch with consumers. ... >>

BizReport | Blogs & Content September 09, 2015

How to use UGC to create branded content

User generated content is not new to the Internet, but many brands still struggle to implement a UGC strategy. This despite the fact many consumers will believe consumer-based experiences faster than marketing campaigns. One expert explains how brands can do... >>

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