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BizReport | Mobile Marketing August 02, 2012

Study: How mobile impacts Hispanic shoppers

According to several estimates the Hispanic demographic is huge for mobile. eMarketer reported in 2011 that Hispanics were about 17% more likely to go online via mobile than the general marketplace while Nielsen data indicates Hispanics are some of the... >>

BizReport | Mobile Marketing April 30, 2012

Content consumption up via tablet

New data out from comScore finds Kindle Fire now accounts for just over half of the market share for Android tablets (February 2012); Fire's closest competitor is Samsung's Galaxy Tax with a 15% share. ... >>

BizReport | Mobile Marketing January 18, 2012

Retailers: Why you need mobile, not just a website

Smartphones. Tablets. The ways consumers can shop for merchandise - from favorite cereals to the latest fashion trends - continue to grow. A new and increasingly powerful way to shop - and research in-store - is through a smartphone or... >>

BizReport | Mobile Marketing September 27, 2011

White Horse scorecard finds Target, Best Buy leading mcommerce

Mobile commerce is growing fast but a new report from White Horse indicates that many brands may not be ready. Leading the way into the mobile strata are Target, Best Buy and The Home Depot, who are delivering more than... >>

BizReport | Mobile Marketing July 21, 2011

How to engage shoppers in-store through mobile

Consumers are changing their shopping habits. From shopping more often online to utilizing QR scanners in-store to get coupons and other discounts, it is rare that today's shopper is 'alone' in the process. How can brands engage these mobile shoppers... >>

BizReport | Mobile Marketing April 29, 2011

White Horse report shows consumers aren't adopting geolocation

Although behavioral targeting is still a go-to for many marketers, some experts believe location-based targeting is the better option. The problem? Consumers aren't jumping for joy at the thought of marketers 'tracking' them as they go about their day. ... >>