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BizReport | Ecommerce archives September 02, 2014

Webtrends: Top 3 tips to improve online bookings

The summer travel season is drawing to a close in the US, but winter travel - for the holidays as well as ski getaways - is right around the corner. According to a recent PhoCusWright survey about 41% of travelers... >>

BizReport | Advertising archives April 06, 2010

Webtrends adds deeper targeting capabilities

A new addition to the Webtrends Visitor Data Mart, releasing today, gives marketers the ability to segment consumers one to one. Through email, on-site, through CRM or even data warehousing, marketers can use the product to create more deeply seated... >>

BizReport | Blogs & Content archives February 05, 2010

WebTrends releases products to optimize, target content

Two new releases from the WebTrends family should help get the right content to the right consumer at the right time. This week the online firm released a module which optimizes advanced targeting, basically pushing the most relevant content to... >>

BizReport | Blogs & Content archives April 15, 2009

WebTrends: Larger companies yet to embrace Twitter

Sometimes it feels like the Internet has gone Twitter mad and barely a day goes by without a business publication featuring an article on how or why or when or even if the micro-blogging tool should be used for marketing... >>

BizReport | Advertising archives November 07, 2008

New tool launched for lead generation

Marketers relying solely on e-commerce tools for lead generation services may be missing out on many leads and conversions. A new search engine marketing (SEM) tool from WebTrends could help lead generation marketers better reach and engage their target audience.... >>

BizReport | Blogs & Content archives August 29, 2007

Businesses are under-utilizing blogs

Companies aren’t convinced that blogging is good for business and the number using them as part of their marketing mix is very low compared to traditional online tools. ... >>