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BizReport | Research archives November 17, 2006

WebSideStory: Give Popularity A Try

Think you left peer pressure behind in high school? Think again. A new content publishing platform from WebSideStory is bringing popularity back by allowing the inclusion or exclusion of content based on visitor behavior.... >>

BizReport | Search Marketing September 26, 2006

WebSideStory Research into Paid vs. Organic Search Tallies with Peer Reviews

WebSideStory.com is reporting that paid search is only slightly more efficient than organic search results for conversions. The company analyzed over 57 million search engine visits on Google, Yahoo and MSN. The order conversion rate at business-to-consumer e-commerce sites reached... >>

BizReport | Search Marketing September 26, 2006

Organic vs. Paid Search: Is One Better?

WebSideStory has finished a study that compares organic search returns to paid search returns. The big surprise? The conversion rates were nearly identical. ... >>

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