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BizReport | Advertising archives May 06, 2013

ForeSee launches WOM measurement tool

A new tool out from ForeSee takes Net Promoter Scores (NPS) to another level by incorporating word of mouth. Called the Word of Mouth Index (WoMI), the solution offers deeper measurements of WOM channels so that brands have a better... >>

BizReport | Social Marketing August 30, 2012

How Zuberance is helping social brands

Brands are trying different ways to engage in the social space - from social sharing campaigns to traditional advertising within social networks. Zuberance is one social marketing platform assisting brands in the transition to a more social online presence.... >>

BizReport | Advertising archives June 17, 2010

Study: Internet's affect on WOM as good as television

From product placements to infomercials, television has been the reigning king of Word of Mouth (WOM) marketing for decades. But there is a not-so new competitor on the block, who may surprise many brands. According to a recent study the... >>

BizReport | Advertising archives October 06, 2009

Forecast: Email, WOM spend to reach $3 billion

There is still a lot to be said to consumers from email, word-of-mouth and presence management. So much that a new report from BIA/The Kelsey Group suggests that the ERPM (Email, Reputation and Presence Management) spend will reach $3.1 billion... >>

BizReport | Research archives July 30, 2009

PQ Media: WOM spend to reach $3 billion

Over the next four years, marketers are expected to expand their word of mouth (WOM) advertising spend. According to a new forecast from PQ Media, the WOM spend will slow by 10% in 2009 but by 2013 will still reach... >>

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