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BizReport | Social Marketing July 16, 2013
ForeSee: Detractors may not have as much influence
The big takeaway from new data out today from ForeSee: the detractor portion of Net Promoter Scores may be overestimated. As in very overestimated. According to the data brand detractors in categories may be overestimated more than 500%.... >>
BizReport | Social Marketing May 31, 2012
How WOM continues to surprise brands
Word of Mouth marketing is not new. Brands have relied on WOM for decades, but the online space offers consumers and brand advocates new ways to engage with and share their favorite brands. Here's how one WOM platform helps brands... >>
BizReport | Research archives July 30, 2009
PQ Media: WOM spend to reach $3 billion
Over the next four years, marketers are expected to expand their word of mouth (WOM) advertising spend. According to a new forecast from PQ Media, the WOM spend will slow by 10% in 2009 but by 2013 will still reach... >>
BizReport | Research archives June 12, 2009
Marketers shifting to online WOM but are consumers?
Hoping to cash in on the social networking craze sweeping around the globe, many marketers are pushing advertising budgets into social areas, hoping to cash in on online word-of-mouth (WOM) advertising. Marketers hope this will help them build brand, but... >>
BizReport | Loyalty Marketing February 24, 2009
Study: Reward program participants are WOM champions
Don't overlook that database packed with your reward program participants because, according to a new study from Colloquy, they are word-of-mouth champions and deserve to be recognized and encouraged.... >>
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