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BizReport | Advertising archives October 18, 2010

BBE becomes ASq certified, sees encouraging results

When the ASq video platform was rolled out several months ago many marketers liked the new options but wondered if the results would be a true improvement over past campaigns. BBE, the first video advertising network to be certified for... >>

BizReport | Advertising archives September 03, 2010

Video format adds choice to video ads

The latest trend in video: the ASq ad format, which allows consumers to choose the ads they wish to see. The new ASq format is grounded in two things: consumer choice and research into the video space. ... >>

BizReport | Advertising archives June 09, 2010

Rising Tide Co-Op launches ASq video format

A new video advertising format offers consumers more choices in their ads. Called ASq, the format gives consumers the option of choosing one of three pre-roll video ads. Digital video ad platform Panache, along with the Publicis Groupe's VivaKi hub... >>

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