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BizReport | Advertising archives April 13, 2018

Study: Consumers want control of data

According to a new report, while most consumers are willing to sharing their information with brands in exchange for a better overall shopping or advertising experience, they also want the ability to determine which parts of their data are then... >>

BizReport | Social Marketing May 10, 2010

Consumers don't put much trust in socnets

Consumers don't trust social networks, forums and blogs as much as they do traditional media such as radio, newspapers and television, according to a new study by Vision Critical, but family still comes first. ... >>

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