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Live video is still very much in the beginning stages, especially for marketers and brands, and strategy for live video is likely to be different than for pre-produced ads or sourced content. Here are four tips to help create a... >>
There is no question and live video and virtual reality have great potential for brands. The key will be for brands to be able to offer the same kind of experience through live video and virtual reality that can be... >>
Live video is making the world feel more interconnected than ever before, further enabling the trend of "stream-of-consciousness" content. Whether it's snapping a video saying "hello" to a friend, reporting breaking news from the scene or digitally updating audiences from... >>
When it comes to video marketing are you hoping to increase campaign ROI? Market share? Other? Other may be your best response according to a recent BrandWeek report. Why? Because the most recent top viral video ads (from 2009) all... >>
- Consumers prefer human touch for insurance buying, claims
- Study: Digital strategy not properly defined
- Expert: User engagement trumps viewability
- Combining contextual marketing and demographics gives 3D-view of consumer
- Research warns marketers to consider social media followers' diverse network
- Ad Roundup: Tools for content, collaboration
- Leisure travel most popular discretionary spending category in UK
- Ad Roundup: Data, ecommerce tools
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Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
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To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
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CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
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