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BizReport | Advertising archives September 18, 2013

How consumers are engaging and how brands an capitalize with video

Television viewers aren't waiting for Prime Time this television season. Or, at least, they aren't only waiting for Prime Time. A growing number are watching online or via mobile device and while they're watching, they are connecting with the social... >>

BizReport | Research archives September 11, 2013

Viggle: Mobile screens improving TV ad spend

New data from Viggle shows a connection between mobile screens and television ad campaign performance. According to their new study, conducted by Nielsen, a major brand found their campaign performed better when viewers saw an ad on television while they... >>

BizReport | Mobile Marketing May 01, 2013

App developers: AppJam challenge now open

A new competition for app developers is now open for submissions. From Viggle, the AppJam competition is looking for submissions which create companion apps for television; the apps are used with the Viggle platform.... >>

BizReport | Mobile Marketing April 24, 2013

Viggle, Nielsen partner for second screen insights

It is no secret that most mobile consumers are multi-tasking while using their devices. Many play mobile games while watching television, some stay connected to social networks via mobile while at work and a growing number are engaging with shopping... >>

BizReport | Research archives February 06, 2012

Super Bowl Hangover: How people are still engaging with the big game

Twitter and Facebook were buzzing with Super Bowl related stats, questions, observations and ironic comments Sunday night. iProspect reports an average of 10,000 tweets per second during Super Bowl XLVI, breaking the record held by pop star Beyonce's baby announcement.... >>