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BizReport | Trends & Ideas archives May 20, 2010

(RED) taps VideoEgg for documentary launch

(RED), the awareness arm of the Global Fund, has tapped VideoEgg to help deliver an engaged and interested audience to its launch of a new documentary, "The Lazarus Effect". The documentary chronicles the lives of four African people dealing with... >>

BizReport | Research archives March 17, 2010

comScore, VideoEgg: Online video lifts brand

Video can no longer be ignored - by consumers or marketers. That is the takeaway from a new joint study, releasing today. Video ad network VideoEgg and metrics firm comScore partnered for a close look into online video. The results... >>

BizReport | Advertising archives December 15, 2009

VideoEgg, comScore partner for rich media insight

A new partnership between metrics firm comScore and brand engagement advertising network VideoEgg should help CPG brands maximize the effectiveness of rich media campaigns. The new VideoEgg ROI platform helps these marketers connect online advertising exposure with retail purchases; by... >>

BizReport | Social Marketing October 16, 2009

Internet Marketing 101: How to get more from social, video

When it comes to social networking, many marketers are in the space at least minimally. They have created a social profile and are possibly Tweeting or updating their status every few days, but most still think of social networking as... >>

BizReport | Advertising archives May 07, 2009

VideoEgg introduces attention metric

A new metric from VideoEgg could help marketers determine how interested consumers are in ads. Called AttentionRank, the new ad delivery methos identifies both when and where consumers are most receptive to a brand's advertising.... >>

BizReport | Viral Marketing April 16, 2009

VideoEgg launches ad format for blogs

Video advertising network VideoEgg has launched a new ad format, created specifically for in blog advertising. The ad unit appears as a permanent strip across the top or bottom of the computer screen as readers scroll a blog page. The... >>

BizReport | Social Marketing August 16, 2007

Eggnetwork gives advertisers access to Facebook users

VideoEgg powers over 680 million video plays a month, monetizing those videos through ads. Now it has shifted tactics to become an ad network for Facebook applications.... >>

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