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BizReport | Advertising archives January 13, 2017

4 ways TV will change in 2017

With such focus on online and live video, broadcast television might be overlooked. That, according to one expert, would be a mistake. Here are four ways TV will change in 2017 - and how that might impact brands. ... >>

BizReport | Advertising archives April 18, 2016

Videa increases programmatic TV options

New partnerships with supply side programmatic Videa, will bring more programmatic buying options to television. Videa is a Cox Media Group property. The new partnerships will increase their scale for both supply side and demand side options. ... >>

BizReport | Advertising archives November 13, 2015

Expert: How data layering improves programmatic targeting

Programmatic TV is bringing data targeting to new levels for television broadcasters by giving them a new view of audiences that were previously seemingly hidden. Automating the sales process now enables television broadcasters to obtain more audience data than ever... >>

BizReport | Advertising archives July 29, 2015

Brands: How to use programmatic TV buys to your advantage

Programmatic TV is a new form of selling ad space driven by the desire for new buyers to TV. According to one expert programmatic TV will see big increases over the coming months. Here's how it could affect brands. ... >>

BizReport | Advertising archives April 15, 2015

Ad Roundup: TV, mobile and B2B tools

In today's advertising roundup: a B2B brand is re-branding while two new partnerships should smooth the way for advertisers in the TV and mobile spaces. ... >>