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BizReport | Mobile Marketing March 13, 2015

How the Apple Watch may change advertising

This week Apple announced their new product lines - including the much-anticipated Apple Watch. While Apple's explanations were quite clear on what consumers can expect from the smart device, one expert says there are also opportunities for advertisers.... >>

BizReport | Trends & Ideas archives December 09, 2014

Experts suggest local, mobile trends to watch in 2015

Look for more advertising to become more localized. That's the word from the experts at both BIA/Kelsey and Verve, who believe the mobile and local will begin to sync in 2015. ... >>

BizReport | Advertising archives May 19, 2014

Study: Local hot for auto advertisers

Location based targeting is hot for auto advertisers. According to new data out from Verve last year only 5% of Tier 1 auto advertisers used location based targeting but for this report 22% of Tier 1 auto campaigns used location... >>