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There is new data out this week that highlights the discrepancy between consumers who want their personal information to be secure in the digital space, but who still want content and ads to be personalized. Researchers found that while most... >>
Digital consumers may be spending more and more money online, but they aren't necessarily spending with loyalty in mind. That's the word from new Verint Systems data which finds that those in the digital space are more likely to switch... >>
- Study: Mobile key for online grocery buys
- Job Seekers: How to get the next job
- Top 3 tips to improve travel loyalty programs
- New Realeyes' research links emotional response to sales impact
- Coalition for Better Ads releases new guidance to curb consumer annoyance with ads
- Instagram's focus on business tools attracts SMB advertisers
- Traditional external agency model failing to meet marketers' needs
- Few marketers intend to invest in marketing technology in 2017
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- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
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To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
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CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
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Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...