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BizReport | Mobile Marketing April 05, 2012

Greystripe releases Audience Mapping

The ability to connect with consumers through PC and mobile and tablet devices is becoming more necessary for most brands. Because consumers are interacting with content and ads not just at a PC or through a newspaper ad any longer,... >>

BizReport | Mobile Marketing February 08, 2012

Study reveals content mobiles really look for

Data has shown for several months now that tablet and smartphone consumers are engaging with content - news, entertainment, games - but a new report from Greystripe shows which specific types of content are getting the most play. And, perhaps... >>

BizReport | Advertising archives September 28, 2010

Report: Retargeting ads pushes more website visits

Marketers with a goal of increasing website traffic may want to look harder at ad retargeting. According to a recent comScore and ValueClick Media report, retargeted ads are pushing more website traffic compared to simpler audience or contextual targeting efforts.... >>

BizReport | Advertising archives August 19, 2010

ValueClick taps LucidMedia for contextual capabilities

LucidMedia will soon power contextually targeted solutions for the ValueClick's online marketing services. Through the partnership LucidMedia will integrate their ClickSense targeting platform into ValueClick's interface, giving marketers within the network more targeting options.... >>

BizReport | Internet May 21, 2007

FTC investigates ValueClick lead-generation practices

The Federal Trade Commission (FTC) is looking into possible CAN-SPAM violations by ValueClick, a lead generation firm. The company says they will cooperate with the inquiry and that they believe their practices are compliant with the regulations governing it. ... >>

BizReport | Research archives May 03, 2007

Q1 profits double for ValueClick

Despite concerns about privacy and lead generation issues, profits for online lead generation site ValueClick doubled in the first quarter of 2007. Q1 revenue came in at nearly $157 million; EBITDA was $41 million, up 50% from 2006.... >>

BizReport | Research archives February 22, 2007

ValueClick profits up 38% in Q4

Online advertising network ValueClick showed impressive growth in Q4, 2006, boosting profits by 38% year-over-year. Company execs credit part of that growth to the integration of FastClick, one of the company's 2005 acquisitions.... >>

BizReport | Domain Names December 05, 2006

Second European Acquisition for ValueClick

California-based ValueClick Inc. has furthered its expansion into Europe by purchasing >>