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BizReport | Advertising archives April 03, 2017

HTC augments Viveport VR marketplace with eye-tracking ad tech

Ads in immersive virtual reality environments are on the real horizon, according to recent reports, but is too soon? ... >>

BizReport | Trends & Ideas archives April 22, 2016

Mobile to account for half of global games market revenues within 3 years

Newzoo's quarterly update for its Global Games Market Report reveals the expectation that mobile gaming will account for a larger share than PC gaming for the first time ever. ... >>

BizReport | Trends & Ideas archives February 24, 2016

What virtual reality content are people most interested in experiencing?

In the coming months, first generation virtual reality headsets will hit the market, but what types of content will those who want to experience virtual reality be interested in? ... >>

BizReport | Trends & Ideas archives February 05, 2016

Virtual Reality: Seeing, and trying, is believing and buying

As some of the largest companies in the world put their faith in virtual reality, a new report from Futuresource Consulting reveals that the new technology has a long way to go before consumers will part with a significant amount... >>