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BizReport | Advertising January 30, 2018

Early Super Bowl ads put focus on drinks

Amobee has been watching the lead up to Sunday's Super Bowl LII closely and according to their data, drinks are likely to have a big showing during the game. Brands including Pepsi and Budweiser have generated nearly half of Super... >>

BizReport | Social Marketing December 15, 2017

What FB Messenger opening to ads means to marketers

Facebook's recent move to allow direct marketing to consumers through their messaging app surprised many in the digital sector, not the least of whom are the customers themselves. Many wonder what this move means for them, and for advertisers, the... >>

BizReport | Social Marketing August 09, 2017

Top 4 trends to watch in social

Social networking is changing the way consumers around the globe find and share products and brands, and that makes it a place businesses need to be. The key is to know how to make social an integrated part of the... >>

BizReport | Social Marketing August 07, 2017

What Facebook's Messenger ads mean for social marketers

Facebook is changing their game again, adding to the list of marketers able to buy ads inside their Messenger app; they first opened Messenger to ads in January of 2017, but only in a limited area (Australia and Thailand), and... >>

BizReport | Advertising August 01, 2017

Google ad blocker becoming reality?

There has been a fresh sighting of Google's proposed native ad blocker, for their Chrome browser. The feature was recently sighted on Canary, an Android developer build. Earlier this summer, Google announced plans for a 'filter' that would block ads... >>

BizReport | Social Marketing April 28, 2017

What Twitter's roll-out of Periscope ads means for digital brands

Recently, Twitter announced the roll out of pre-roll ads for the Periscope platform. With this move, along with Facebook's launch of live video, and sites like SnapChat and Instagram keying in on the power of video, how can brands better... >>

BizReport | Social Marketing April 19, 2017

Expert: What social video means for marketers

With Twitter's announcement about pre-roll video ads on the Periscope platform, Facebook's Live Video option, and the 'stories' feature on social network Instagram, as well as SnapChat, many brands are wondering what social video could mean for them. We have... >>

BizReport | Social Marketing November 26, 2012

Unified's social monitoring tool puts real-time to metrics

An upgrade into the social space today may give some advertisers peace of mind. Marketing tech firm Unified has released an upgrade to its Social Operating Platform (SOP) to include real-time monitoring of social media ads. "Brand safety is more... >>

BizReport | Advertising July 25, 2012

UNIFIED amps up ad options

Brands interested in the social space may get a boost from the cloud. UNIFIED has upgraded its cloud-based Social Operating Platform (SOP), making it simpler to share and measure social campaigns - effectively amping up the social presence. ... >>

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