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BizReport | Blogs & Content archives June 22, 2017

97% of shoppers under 30 say UGC influences purchase decisions

Reviews and ratings have already been established as playing significant roles in the purchase process but, if you need any further convincing, perhaps this new report from TurnTo will be of help. ... >>

BizReport | Blogs & Content archives February 19, 2016

Top 3 tips for a strong UGC strategy

User Generated Content (UGC) isn't new to the online space, but it remains a mystery for many brands. Should they include only positive reviews? Are recommendations better? How can they curate the best UGC for their customers? One expert offers... >>

BizReport | Blogs & Content archives February 17, 2016

Why brands should use UGC to engage shoppers

In the content game, user generated content (UGC) is said to hold more power than typical branded content. Many experts believe this is because shoppers are more likely to believe another shopper's review than a straight ad. ... >>

BizReport | Social Marketing May 15, 2008

Report: Worldwide UGV revenue to surpass $1.1 billion

It seems more consumers create a blog or a social networking profile every day, still a new report from In-Stat indicates that ad revenue from user-generated content will grow at a surprising rate. Specifically, user-generated video content will lead the... >>

BizReport | Research archives September 12, 2007

Deloitte: half of viewers watch while the other half listen

A recent study indicates that marketers may only need to worry about 50% of the population. That is because only about half of Internet viewers are watching - video, ads or other content - and the other half is simply... >>

BizReport | Trends & Ideas archives July 16, 2007

UGC consumers outnumber UGC creators

Online marketers might do well to find popular creators of user generated content and advertise with them. That is because, according to a recent eMarketer report, UGC consumers are rabidly consuming the content of a few popular UGC creators.... >>