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BizReport | Social Marketing May 15, 2008
Report: Worldwide UGV revenue to surpass $1.1 billion
It seems more consumers create a blog or a social networking profile every day, still a new report from In-Stat indicates that ad revenue from user-generated content will grow at a surprising rate. Specifically, user-generated video content will lead the... >>
BizReport | Research September 12, 2007
Deloitte: half of viewers watch while the other half listen
A recent study indicates that marketers may only need to worry about 50% of the population. That is because only about half of Internet viewers are watching - video, ads or other content - and the other half is simply... >>
BizReport | Trends & Ideas July 16, 2007
UGC consumers outnumber UGC creators
Online marketers might do well to find popular creators of user generated content and advertise with them. That is because, according to a recent eMarketer report, UGC consumers are rabidly consuming the content of a few popular UGC creators.... >>
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