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BizReport | Social Marketing May 27, 2009

Iconic luxury accessory brand boosts online presence

Luxury accessory designer, Louis Vuitton, has boosted e-commerce efforts in the last few weeks with a new Twitter account and its first-ever online new product debut. ... >>

BizReport | Social Marketing May 25, 2009

bigmouthmedia reveals Britain's biggest business socnet users

Behind the hype, British business leaders are embracing social networking tools, albeit many have yet to get to grips with the media. bigmouthmedia recently undertook a survey to find out who the biggest business users of social networking are in... >>

BizReport | Email Marketing May 12, 2009

Lyris tool helps marketers tap power of Twitter

Although consumers have been Twittering for over a year, many marketers are just now beginning to harness the power of micro-blogging site Twitter. The problem seems to be than many marketers aren't sure how to get the most from the... >>

BizReport | Social Marketing May 04, 2009

U.S. military turns to social tools to find tomorrow's soldiers

The U.S. military is reaching out to "tomorrow's soldiers" by involving themselves in the technology their targets are using to communicate and inform themselves - social networks and social messaging services.... >>

BizReport | Social Marketing April 29, 2009

Study: Twitter is a non-social social network

A new study from MarketingProfs indicates that micro-blogging social network Twitter may not be about social networking at all. It's about information. Researchers have studied the Twitter phenomena and have determined that most Twitter users are simply interested in getting... >>

BizReport | Social Marketing April 22, 2009

Harris Interactive: Less than half of Americans use social media

Sometimes it feels like the world and his wife are Tweeting and Facebooking and you're the only one who isn't. However, new research from Harris Interactive proves otherwise.... >>

BizReport | Social Marketing April 21, 2009

Restaurant chain advertises paid Twitter position

Marketers are still getting to grips with social media and are finding it takes time and effort to keep up with fans' brand curiosity. Is it time for businesses to employ specific staff to develop and maintain social media campaigns?... >>

BizReport | Social Marketing April 17, 2009

Measure Twitter effectiveness by tracking retweets

Many marketers are finding it hard to measure, and therefore justify, social media. But with Twitter, at least, there's a way to track the effectiveness of your tweets - by tracking retweets. ... >>

BizReport | Blogs & Content April 15, 2009

WebTrends: Larger companies yet to embrace Twitter

Sometimes it feels like the Internet has gone Twitter mad and barely a day goes by without a business publication featuring an article on how or why or when or even if the micro-blogging tool should be used for marketing... >>

BizReport | Social Marketing April 14, 2009

comScore: Twitter not teeming with teens

First Facebook goes gray, and now Twitter is tweeting through its dentures. New figures from comScore suggest that the micro-blogging platform may be a lot more mature than it looks, and sometimes sounds.... >>

BizReport | Social Marketing April 10, 2009

Should customer service Twitter?

If you're wondering how best to use the micro-blogging Twitter interface, here is an interesting idea: as a customer relations tool. This week three large corporations launched Twitter pages on their websites specifically for customer relations. Qwest Communications International, Comcast,... >>

BizReport | Advertising April 06, 2009

AdSense units stream Tweets

The blogosphere is buzzing with rumors that Google may be in talks to buy Twitter, but whatever is going on behind the scenes, Google continues to innovate and their latest foray does include the micro-blogging platform. ... >>

BizReport | Social Marketing March 31, 2009

Newspapers missing out on social media boost

On what seems like a daily basis, bad news about the newspaper industry rolls in - even for online publications. A recent report from Gartner highlights an important reason why online newspapers are having a tough time online.... >>

BizReport | Social Marketing March 26, 2009

Coupons.com tweets discounts

Twitter users will soon be some of the first to know when new, money-saving offers are made available, thanks to Coupons.com's recently inked deal with the micro-blogging platform.... >>

BizReport | Social Marketing March 23, 2009

Nielsen tracks Twitter's tremendous growth

The micro-blogging platform, Twitter, has witnessed an exponential increase in unique visitors over the last year, its speed of growth vastly outperforming any of the other sites in Nielsen's Member Communities category.... >>

BizReport | Social Marketing March 20, 2009

British SMBs all a-Twitter

Twitter, the 54th most-visited site in the U.K., is becoming increasingly popular with small businesses, according to a recent survey conducted by mobile phone company O2. ... >>

BizReport | Trends & Ideas March 07, 2009

More tools to track Twitter

It seems everyone is talking about, or on, Twitter. But how do you cut through all the noise and track what is being said about you and your products? Web analytics firm Omniture is the latest outfit to come up... >>

BizReport | Social Marketing March 06, 2009

The dark side of Twittering

Social marketing, branded social microsites and blogging might be high priorities but after a tough week for candy-maker Skittles, no company should think blogging, Digging or Twittering is a simple solution. Social tactics can quickly turn on marketers, negatively impacting... >>

BizReport | Social Marketing March 04, 2009

Adjix embeds ads in tweets

Revenue-sharing ad network Adjix has announced a new ad format they believe will help monetize the micro-blogging service Twitter. ... >>

BizReport | Social Marketing February 19, 2009

Scout Labs brings affordable social media tracking tool out of beta

Another social media tracking tool has been launched, this time with marketers' budgets in mind. Scout Labs scours blogs and other social media to find out what consumers are saying about your product or company.... >>

BizReport | Social Marketing February 18, 2009

Which is best for business - Facebook or Twitter?

When Abrams Research asked over 200 social media leaders which social media site they would pay to use and which they would recommend businesses pay to use, they got some interesting, albeit predictable, answers.... >>

BizReport | Social Marketing February 17, 2009

Pew: Twitter users young, social and mobile

Who are Twitter users and what do they use the micro-blogging site for? These questions and more are answered in the Pew Internet & American Life Project's most recent survey of online Americans. ... >>

BizReport | Social Marketing January 22, 2009

Should you Digg or Twitter?

Whether you are a social marketing newbie or have been around the block a few hundred times, chances are you know that both Digg, a content sharing hub, and Twitter, a micro-blogging tool, have merit for advertisers. But, is one... >>

BizReport | Social Marketing January 21, 2009

IAP: British ad industry must prepare for customer-led world

Just one-third of British agencies are 'ready and waiting' for a social media landscape, reports the Institute of Practitioners in Advertising, which could be detrimental to growth over the coming years.... >>

BizReport | Social Marketing January 06, 2009

"You 'Kin Do It", says Dunkin' Donuts in new multi-million dollar ad campaign

The American coffee and food chain is seeing in 2009 with a bang with the launch of a $100 million ad campaign that will include social marketing in the mix.... >>

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