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BizReport | Social Marketing July 07, 2010

Report: Moms want brands to Tweet them

Between listening to their children chatter, running a household and working, many moms are looking for new ways to learn about products and services. And they're looking to Twitter to help them out. ... >>

BizReport | Social Marketing June 28, 2010

Virgin America adds Klout to Twitter marketing

It seems consumers can get a return on their investment engaging with social media, too. In the case of Virgin America, Twitter influencers are being rewarded for their time spent with Twitter with free round-trip airfares. ... >>

BizReport | Social Marketing June 21, 2010

Report: Twitter followers value varies

They say you can't judge a book by its cover. That, apparently, is true of Twitter followers as well. A new report from social media analytics group Sysomos indicates that some Twitter followers have value, some don't and sometimes the... >>

BizReport | Social Marketing June 09, 2010

94 product/brand Tweets broadcast every second

The micro-blogging behemoth continues to grow, according to new data revealed this week by Internet uptime monitoring firm Pingdom, with the number of daily Tweets blasting past another milestone.... >>

BizReport | Search Marketing June 04, 2010

Google tests Tweets in display ads

It wasn't long ago that Tweets began appearing in Google's search results. Now, Twitter is set to be even more prominent on Google searches as the search giant tests display ads integrated with Twitter. ... >>

BizReport | Blogs & Content May 28, 2010

Why does Twitter refer the most engaged traffic to video content sites?

It looks like online video and micro-blogging is a match made in heaven. New data from TubeMogul shows Twitter outdoes other online giants when it comes to referring engaged traffic to video content and experts concur. But why?... >>

BizReport | Social Marketing May 13, 2010

Report reveals fallacy of a fat follower count

Do you fret over the number of Twitter followers you have or, more to the point, don't have? Do you measure your micro-blogging prowess and success by their rising numbers? If so, a couple of recent studies should help lessen... >>

BizReport | Social Marketing May 12, 2010

Study: Latinas want more from social networks, marketers

When it comes to the social marketplace at least one major group of consumers feels underserved: the Latina segment. According to a new report from Sophia Mind, a division of Bolsa de Mulher, Latinas do use the current slate of... >>

BizReport | Social Marketing April 26, 2010

HubSpot finds Twitter follower count sweet spot

How many Twitter followers does it take to make the medium a successful lead generator? This question, pondered by many a marketer, has been answered by Hubspot.... >>

BizReport | Social Marketing April 13, 2010

Marketers willing to commit budget to Twitter

A poll of business users on Twitter found that around a quarter would be willing to pay for additional business functionality on the micro-blogging platform.... >>

BizReport | Advertising April 13, 2010

Twitter rolls out paid search ads

The Twitter ad platform is finally here, coming in the form of Promoted Tweets. The micro-blogging service rolled out the ad platform today along with a set of test-phase brands who will try it out before more ad products are... >>

BizReport | Social Marketing March 18, 2010

Twitter pushing upstream news content - just barely

Another reason for publishers to set up social media accounts: social networks are pushing more and more traffic upstream to news and content hubs. A new report from Hitwise analyst Heather Hopkins points out that Twitter's upstream traffic to news/content... >>

BizReport | Social Marketing March 16, 2010

Fans and friends more likely to purchase

If a business doesn't have a presence on social media platforms such as Twitter and Facebook they risk being seen as "out of touch" while missing out on valuable word of mouth and even sales.... >>

BizReport | Social Marketing March 16, 2010

Mobile consumers show high social tendencies

Over the last year, the number of mobile social networkers have grown by triple digits. According to a recent comScore report mobile visits to Facebook and Twitter, the two largest social networks, have grown by more than 100% (access to... >>

BizReport | Social Marketing March 12, 2010

Less than a quarter of Twitter users active

What's the definition of a true Twitter user? According to Barracuda Labs it's someone who has at least 10 followers, follows at least 10 people and has tweeted at least 10 times. So, with activity levels set that low the... >>

BizReport | Mobile Marketing March 04, 2010

140Proof adds Android, iPhone appvertising

Social ad solution 140Proof is rapidly expanding into the mobile and social space, this time with an appvertising platform. The ad solution is partnering with HootSuite to integrate targeted ads into iPhone and Google Android Apps. The ads are optimized... >>

BizReport | Social Marketing March 01, 2010

140Proof to monetize Twitter feeds

If you think you can't advertise in 140 characters or less, think again. A new platform is banking on monetizing Twitter for marketers in short form. The recently launched 140Proof is the first scalable ad offering built with Twitter in... >>

BizReport | Social Marketing February 25, 2010

English language dominates Twitter... for now

The number of tweets in English has dropped from two-thirds to half since last year, according to Paris-based Internet research firm, Semiocast. ... >>

BizReport | Trends & Ideas February 23, 2010

Tweet rate exceeds 50 million per day

The micro-blogging behemoth continues to grow, according to new data revealed today by their analytics team, with the number of daily tweets whizzing past another milestone.... >>

BizReport | Social Marketing February 12, 2010

Growth in number of tweets continues

The number of tweets has increased 100% since August 2009, according to new research, and January's figures show no sign of a decline in growth any day soon.... >>

BizReport | Blogs & Content February 05, 2010

Twitter sign-up rate decreasing

To some, Twitter has become ingrained in everyday life. To others, it's a non-starter. Nonetheless, the micro-blogging platform continues to attract millions of new users each month although the rate at which people are signing up is dropping, according to... >>

BizReport | Social Marketing January 29, 2010

Study: At-home moms more likely to be social

When it comes to engaging moms, the most likely place may be the social network. According to a recent report from the Retail Advertising and Marketing Association (RAMA) at home moms are more likely to be on Facebook, MySpace or... >>

BizReport | Social Marketing January 27, 2010

Report: More people, time go social

When it comes to social networks it is no secret that the biggest - Twitter, Facebook and LinkedIn - just keep getting bigger. But it may surprise some that not only are more people and brands creating accounts, but they... >>

BizReport | Blogs & Content January 25, 2010

To engage consumers use local content

When it comes to content most newspapers and television stations seem to have a corner on the market. But the local marketplace is begging for more content - be it upcoming events, news items or organizational information. Local businesses are... >>

BizReport | Social Marketing January 22, 2010

Study: Corporate America missing the social boat

A new study shows that corporate America has indeed gone social. The bad news? For most Fortune 100 companies, social is a missed opportunity because they don't understand how or why social works as a medium in which to connect... >>

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