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BizReport | Social Marketing August 28, 2013

How to hashtag like a pro

The humble hashtag packs a lot more media punch than its often given credit for. It can insert a Tweet into the heart of an ongoing conversation, or entice Followers to more actively engage.... >>

BizReport | Social Marketing August 27, 2013

How many Twitter profiles does a brand need?

How many Twitter profiles does a brand need? The latest research reveals that brands can have as many as 44 Twitter profiles, each catering to specific customer needs and consisting of broadcast and engagement channels. ... >>

BizReport | Advertising July 11, 2013

Twitter kicks off FIFA 2014 ad package auctions

The 2014 FIFA World Cup doesn't kick-off for another eleven months, but that isn't stopping Twitter from getting some pre-game action going. At the end of this month, the micro-blogging platform will start auctioning off advertising packages for the major... >>

BizReport | Trends & Ideas July 10, 2013

Research: Twitter no match for newswires

Twitter is evolving but can the micro-blogging platform ever outperform or replace newswires? Recently released research findings reveal how the reporting of news events on Twitter differs from newswire services.... >>

BizReport | Advertising July 08, 2013

Study predicts Twitter to become less interactive, more ads

As Twitter grows, and users become more concerned about the number of Followers they have, so it has the potential to become a prime advertising vehicle, according to new research released by two university professors. ... >>

BizReport | Social Marketing June 24, 2013

Digital North: Canadians respond to marketing Tweets

Canadian consumers are more likely to make a purchase from a company after following them on Twitter, according to new research from digital marketing firm ExactTarget. ... >>

BizReport | Social Marketing May 06, 2013

Study identifies 3 simple tactics to boost Twitter Follower numbers

Be happy, don't talk about yourself, and rein in hashtag use. These three Twitter tactics to boost Followers come from a first-of-its-kind study from researchers at Georgia Tech.... >>

BizReport | Social Marketing April 19, 2013

Brits spend 62 million hours each day on social networks

A new poll in the UK reveals just how entrenched social media is in the day to day lives of Brits, with an estimated 62 million hours spent each day on Facebook and Twitter.... >>

BizReport | Social Marketing April 08, 2013

Hashtags motivate half of consumers to explore new content

Brands on Twitter use a variety of features to give their Tweets stand-out and promote them to other users. One of those features is hashtags and a new survey from advertising firm RadiumOne reveals how consumers perceive, value, and use... >>

BizReport | Trends & Ideas March 25, 2013

Correlation between Twitter and TV ratings discovered

New research from SocialGuide and Nielsen reveals a correlation between Tweets and TV ratings, and quantifies the strength of the relationship.... >>

BizReport | Social Marketing March 08, 2013

30% of top brands have dedicated customer service account on Twitter

New research from social media analytics firm Simply Measured reveals that it's not only Facebook being used by top brands to bolster customer service. Twitter, too, is a popular platform on which almost a third of brands now have dedicated... >>

BizReport | Advertising February 20, 2013

Twitter mobile user stats will pique advertiser interest

Twitter has released stats that will brighten the day of many mobile marketers and advertisers. Not only is the micro-blogging platform's mobile audience more engaged than the average user, but they follow twice as many brands and have better ad... >>

BizReport | Ecommerce February 12, 2013

Amex enables seamless purchasing via Twitter

Further to the success of Amex Sync for offers, American Express has teamed up with Twitter to enable the credit card's customers to make purchases via the social network using special hashtags. ... >>

BizReport | Social Marketing January 21, 2013

U.S. Congress embraces Twitter - 100% of Senate members signed up

News from Twitter reveals that all U.S. Senate members can now be Followed on Twitter, a significant rise from two years ago. ... >>

BizReport | Social Marketing January 07, 2013

75% of world leaders now have a Twitter account

In 2012, the number of the world's leaders with an account on Twitter surged, according to new research by the Digital Policy Council, with even the most ardent detractors hopping on board the social media platform.... >>

BizReport | Social Marketing December 18, 2012

Retail brands on Twitter aren't Tweeting

Would you set up a Freephone number for your customers that was never answered? Then why set up a Twitter account without a strategy and the resources to make it a useful channel? New research from Acquity Group finds brands... >>

BizReport | November 13, 2012

Social media overwhelming some SMBs

More SMBs in the U.S. are using social media in their marketing, according to new research, but SMB community website Manta reveals social media destinations can be overwhelming environments for small business owners. ... >>

BizReport | October 29, 2012

Twitter can now assign users a gender with 90% accuracy

How accurately can you tell a person's gender by their profile name and their social media posts? Fairly well, according to Twitter, who are assigning a gender to users based on a variety of signals. ... >>

BizReport | Social Marketing September 28, 2012

Kellogg's London pop-up store accepts social currency for new product

To launch a new product, Kellogg's is using social currency in a world first. A new 'tweet shop', temporarily located in a busy inner-London location, gives away free product in return for a Tweet.... >>

BizReport | Trends & Ideas September 07, 2012

Twitter users say it with photos

They say a picture is worth a thousand words. According to Diffbot, on the platform where text is limited to just 140 characters, photos are now the most commonly shared content.... >>

BizReport | Advertising September 02, 2012

Twitter launches targeting tool for advertisers

Twitter is helping advertisers reach more users with the launch of a tool allowing ads to be targeted by many different interest categories.... >>

BizReport | Social Marketing July 16, 2012

Opt-in Twitter feature allows brands to restrict age of (honest) Followers

Some brands that cater to exclusively adults need to ensure their audience is of the right age, no matter where they are targeting them. Help is at hand for brands using Twitter thanks to an age screening tool released by... >>

BizReport | Social Marketing May 25, 2012

Noise, spam and self-promotion are Twitter turn-offs

Have you ever wondered why you've been "Unfollowed" on Twitter? An Econsultancy poll reveals the most common reasons why you might see your Follower count dwindle.... >>

BizReport | Mobile Marketing May 15, 2012

Twitter UK one year and 140 brands later

Since the launch of a UK office and Promoted Products, Twitter has attracted more than 140 mainly FMCG brands in the UK to advertise on its platform, according to new figures released this week. ... >>

BizReport | Ecommerce April 04, 2012

Email continues to out-do social to drive purchases

Email continues to be the most common way consumers receive digital messages from brands but, with the onslaught of social media, is it still the most effective? ExactTarget's recent research reveals some interesting behavior. ... >>

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