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BizReport | Social Marketing June 26, 2014

Wimbledon serves up social for 2014 tournament

Wimbledon is putting the ball firmly in the hands of its social media audience this year with a comprehensive Twitter campaign to drive engagement and manage the hoards of fans that are attending or watching via digital media. ... >>

BizReport | Social Marketing April 16, 2014

44% of Twitter's 982 million accounts never used

Twitter's 'dark pool' could be as much as 44% of account holders, according to recent statistics reported by Twopcharts.... >>

BizReport | Social Marketing April 07, 2014

Twitter extends Pinned Tweets to selected high-profile Tweeters

Facebook has long provided Page and Group owners with the ability to 'pin' a post to the top of a newsfeed, and now Twitter is providing such a feature for a select number of high-profile Tweeters... >>

BizReport | Email Marketing March 26, 2014

Twitter a 'dangerous game' for companies neglecting their presence

Companies that establish a presence on Twitter and then fail to use the channel to foster engagement with consumers are playing a dangerous game, according to a new multichannel customer experience report from Eptica.... >>

BizReport | Social Marketing March 26, 2014

Study: UK brands find Twitter ineffective

Brands may like it when customers call them with questions or problems related to their product purchases, but consumers don't like making that call. Data supports that more and more shoppers are turning to websites, email and even social networks... >>

BizReport | Social Marketing March 13, 2014

Photos, video enhance Twitter engagement

It has been revealed that 140 words alone are not enough on Twitter. In order to boost engagement you need to add in a little more like a photo, a hashtag or a quote.... >>

BizReport | Social Marketing March 12, 2014

Twitter testing click-to-call

Is Twitter an environment in which consumers will use a click-to-call button? The developers certainly think so and the feature is set to be launched soon.... >>

BizReport | Social Marketing March 05, 2014

Newsbrands and Twitter are stronger together

Six out of 10 Twitter users Follow a newspaper or respected journalist on the microblogging platform, even Following publications they wouldn't normally read in print, according to a new study from Newsworks. ... >>

BizReport | Search Marketing February 13, 2014

83% of businesses recommend use of Twitter as marketing tool

New research from Nielsen reveals that the vast majority of small and medium sized businesses in the UK recommend the use of Twitter, saying it's a powerful business tool and a productive use of company time. ... >>

BizReport | Advertising December 06, 2013

Twitter ups ad relevancy with Tailored Audiences

Marketers can now reach users on Twitter who have previously shown interest in their brand or product online and the results from beta testing show just how effective retargeting on the social platform can be. ... >>

BizReport | Social Marketing October 30, 2013

Reports: SMBs helped by social media, held back by aging PCs

Small businesses are among the first to rapidly adopt promising new technologies like social media. But new data indicates they may also be harmed by technology - or the lack thereof. ... >>

BizReport | Social Marketing October 16, 2013

New Twitter 'direct message' option added

Twitter users will soon be able to receive direct messages from any Follower, even if the Follow hasn't been reciprocated. But don't panic, Twitter has left the decision to open up direct messages in users' hands.... >>

BizReport | Social Marketing September 04, 2013

Twitter allows users to customize Tweet audience

Lately we have seen how Facebook has been taking on some Twitter-esque features. Now, Twitter has adopted some features from the social networking behemoth including 'Protected Tweets'.... >>

BizReport | Social Marketing September 03, 2013

Researchers concerned alcohol brand Tweets reaching underage audience

Twitter is an efficient platform on which to promote products. However, researchers from an Australian University believe the social marketing of one product in particular should be far better regulated - alcohol. ... >>

BizReport | Social Marketing August 29, 2013

Twitter tests selected in-text auto-Tweets with New York Times

Hot on the heels of Twitter's announcement of Related Headlines, a feature that automatically lists relevant stories alongside Tweets, comes the microblogging platform's experiment with highlighted Tweet text. ... >>

BizReport | Social Marketing August 28, 2013

How to hashtag like a pro

The humble hashtag packs a lot more media punch than its often given credit for. It can insert a Tweet into the heart of an ongoing conversation, or entice Followers to more actively engage.... >>

BizReport | Social Marketing August 27, 2013

How many Twitter profiles does a brand need?

How many Twitter profiles does a brand need? The latest research reveals that brands can have as many as 44 Twitter profiles, each catering to specific customer needs and consisting of broadcast and engagement channels. ... >>

BizReport | Advertising July 11, 2013

Twitter kicks off FIFA 2014 ad package auctions

The 2014 FIFA World Cup doesn't kick-off for another eleven months, but that isn't stopping Twitter from getting some pre-game action going. At the end of this month, the micro-blogging platform will start auctioning off advertising packages for the major... >>

BizReport | Trends & Ideas July 10, 2013

Research: Twitter no match for newswires

Twitter is evolving but can the micro-blogging platform ever outperform or replace newswires? Recently released research findings reveal how the reporting of news events on Twitter differs from newswire services.... >>

BizReport | Advertising July 08, 2013

Study predicts Twitter to become less interactive, more ads

As Twitter grows, and users become more concerned about the number of Followers they have, so it has the potential to become a prime advertising vehicle, according to new research released by two university professors. ... >>

BizReport | Social Marketing June 24, 2013

Digital North: Canadians respond to marketing Tweets

Canadian consumers are more likely to make a purchase from a company after following them on Twitter, according to new research from digital marketing firm ExactTarget. ... >>

BizReport | Social Marketing May 06, 2013

Study identifies 3 simple tactics to boost Twitter Follower numbers

Be happy, don't talk about yourself, and rein in hashtag use. These three Twitter tactics to boost Followers come from a first-of-its-kind study from researchers at Georgia Tech.... >>

BizReport | Social Marketing April 19, 2013

Brits spend 62 million hours each day on social networks

A new poll in the UK reveals just how entrenched social media is in the day to day lives of Brits, with an estimated 62 million hours spent each day on Facebook and Twitter.... >>

BizReport | Social Marketing April 08, 2013

Hashtags motivate half of consumers to explore new content

Brands on Twitter use a variety of features to give their Tweets stand-out and promote them to other users. One of those features is hashtags and a new survey from advertising firm RadiumOne reveals how consumers perceive, value, and use... >>

BizReport | Trends & Ideas March 25, 2013

Correlation between Twitter and TV ratings discovered

New research from SocialGuide and Nielsen reveals a correlation between Tweets and TV ratings, and quantifies the strength of the relationship.... >>

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