News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
158 Tag Results
25 result(s) displayed (1 - 25):
Small businesses are among the first to rapidly adopt promising new technologies like social media. But new data indicates they may also be harmed by technology - or the lack thereof. ... >>
Twitter users will soon be able to receive direct messages from any Follower, even if the Follow hasn't been reciprocated. But don't panic, Twitter has left the decision to open up direct messages in users' hands.... >>
Lately we have seen how Facebook has been taking on some Twitter-esque features. Now, Twitter has adopted some features from the social networking behemoth including 'Protected Tweets'.... >>
Twitter is an efficient platform on which to promote products. However, researchers from an Australian University believe the social marketing of one product in particular should be far better regulated - alcohol. ... >>
Hot on the heels of Twitter's announcement of Related Headlines, a feature that automatically lists relevant stories alongside Tweets, comes the microblogging platform's experiment with highlighted Tweet text. ... >>
The humble hashtag packs a lot more media punch than its often given credit for. It can insert a Tweet into the heart of an ongoing conversation, or entice Followers to more actively engage.... >>
How many Twitter profiles does a brand need? The latest research reveals that brands can have as many as 44 Twitter profiles, each catering to specific customer needs and consisting of broadcast and engagement channels. ... >>
The 2014 FIFA World Cup doesn't kick-off for another eleven months, but that isn't stopping Twitter from getting some pre-game action going. At the end of this month, the micro-blogging platform will start auctioning off advertising packages for the major... >>
Twitter is evolving but can the micro-blogging platform ever outperform or replace newswires? Recently released research findings reveal how the reporting of news events on Twitter differs from newswire services.... >>
As Twitter grows, and users become more concerned about the number of Followers they have, so it has the potential to become a prime advertising vehicle, according to new research released by two university professors. ... >>
Canadian consumers are more likely to make a purchase from a company after following them on Twitter, according to new research from digital marketing firm ExactTarget. ... >>
Be happy, don't talk about yourself, and rein in hashtag use. These three Twitter tactics to boost Followers come from a first-of-its-kind study from researchers at Georgia Tech.... >>
A new poll in the UK reveals just how entrenched social media is in the day to day lives of Brits, with an estimated 62 million hours spent each day on Facebook and Twitter.... >>
Brands on Twitter use a variety of features to give their Tweets stand-out and promote them to other users. One of those features is hashtags and a new survey from advertising firm RadiumOne reveals how consumers perceive, value, and use... >>
New research from SocialGuide and Nielsen reveals a correlation between Tweets and TV ratings, and quantifies the strength of the relationship.... >>
New research from social media analytics firm Simply Measured reveals that it's not only Facebook being used by top brands to bolster customer service. Twitter, too, is a popular platform on which almost a third of brands now have dedicated... >>
Twitter has released stats that will brighten the day of many mobile marketers and advertisers. Not only is the micro-blogging platform's mobile audience more engaged than the average user, but they follow twice as many brands and have better ad... >>
Further to the success of Amex Sync for offers, American Express has teamed up with Twitter to enable the credit card's customers to make purchases via the social network using special hashtags. ... >>
News from Twitter reveals that all U.S. Senate members can now be Followed on Twitter, a significant rise from two years ago. ... >>
In 2012, the number of the world's leaders with an account on Twitter surged, according to new research by the Digital Policy Council, with even the most ardent detractors hopping on board the social media platform.... >>
Would you set up a Freephone number for your customers that was never answered? Then why set up a Twitter account without a strategy and the resources to make it a useful channel? New research from Acquity Group finds brands... >>
BizReport | November 13, 2012
More SMBs in the U.S. are using social media in their marketing, according to new research, but SMB community website Manta reveals social media destinations can be overwhelming environments for small business owners. ... >>
BizReport | October 29, 2012
How accurately can you tell a person's gender by their profile name and their social media posts? Fairly well, according to Twitter, who are assigning a gender to users based on a variety of signals. ... >>
To launch a new product, Kellogg's is using social currency in a world first. A new 'tweet shop', temporarily located in a busy inner-London location, gives away free product in return for a Tweet.... >>
They say a picture is worth a thousand words. According to Diffbot, on the platform where text is limited to just 140 characters, photos are now the most commonly shared content.... >>
- Value of price comparison providers revealed
- Commuters highly engaged and active mobile audience for brands, retailers
- We2 to connect NYC's retailers and consumers via 'social WiFi'
- Consumers rate email as most relevant and accurate of all channels
- Research: Silver surfers feel undervalued by retailers
- Global PC sales fall for sixth consecutive quarter
- Releases evaluate content, make file sharing simpler
- Responsys: Mobile pushing conversions
Featured White Papers
- 10 Tips to Rock the Twittersphere
Engagement on Twitter can help companies build brand awareness, strengthen customer relations and cultivate brand advocacy. These 10 tips lay...
- 10 Tips to Make your Facebook Content Newsfeed-Worthy
There's only one surefire way to reach the heart of your Facebook Fans: the newsfeed. And for brands, that means...
- Benefits of Web Self-Service
Customers want to solve their issues quickly and easily on the Web. Here we provide 3 recommended capabilities to invest...
- Google Hummingbird - The Marketer's Guide
Hummingbird is the most dramatic change that the Google search algorithm has seen in well over a decade....
- Worksheet: Are You Ready for Marketing Automation?
Use this worksheet to determine if your company is ready to use marketing automation. Regardless of your score, there's good...
- Wiley's Modern Marketing Book Bundle - A Free 163 Page Sampler
This Wiley e-book bundle includes selected materials from 6 recently published titles in Wiley's expansive catalog of titles. The material...
- 5 Recurring Revenue Growth Secrets
Your existing customers are the lifeblood of your business and the revenue that they provide is your most profitable. Why...