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BizReport | Social Marketing May 06, 2013

Study identifies 3 simple tactics to boost Twitter Follower numbers

Be happy, don't talk about yourself, and rein in hashtag use. These three Twitter tactics to boost Followers come from a first-of-its-kind study from researchers at Georgia Tech.... >>

BizReport | Social Marketing April 19, 2013

Brits spend 62 million hours each day on social networks

A new poll in the UK reveals just how entrenched social media is in the day to day lives of Brits, with an estimated 62 million hours spent each day on Facebook and Twitter.... >>

BizReport | Social Marketing April 08, 2013

Hashtags motivate half of consumers to explore new content

Brands on Twitter use a variety of features to give their Tweets stand-out and promote them to other users. One of those features is hashtags and a new survey from advertising firm RadiumOne reveals how consumers perceive, value, and use... >>

BizReport | Trends & Ideas March 25, 2013

Correlation between Twitter and TV ratings discovered

New research from SocialGuide and Nielsen reveals a correlation between Tweets and TV ratings, and quantifies the strength of the relationship.... >>

BizReport | Social Marketing March 08, 2013

30% of top brands have dedicated customer service account on Twitter

New research from social media analytics firm Simply Measured reveals that it's not only Facebook being used by top brands to bolster customer service. Twitter, too, is a popular platform on which almost a third of brands now have dedicated... >>

BizReport | Advertising February 20, 2013

Twitter mobile user stats will pique advertiser interest

Twitter has released stats that will brighten the day of many mobile marketers and advertisers. Not only is the micro-blogging platform's mobile audience more engaged than the average user, but they follow twice as many brands and have better ad... >>

BizReport | Ecommerce February 12, 2013

Amex enables seamless purchasing via Twitter

Further to the success of Amex Sync for offers, American Express has teamed up with Twitter to enable the credit card's customers to make purchases via the social network using special hashtags. ... >>

BizReport | Social Marketing January 21, 2013

U.S. Congress embraces Twitter - 100% of Senate members signed up

News from Twitter reveals that all U.S. Senate members can now be Followed on Twitter, a significant rise from two years ago. ... >>

BizReport | Social Marketing January 07, 2013

75% of world leaders now have a Twitter account

In 2012, the number of the world's leaders with an account on Twitter surged, according to new research by the Digital Policy Council, with even the most ardent detractors hopping on board the social media platform.... >>

BizReport | Social Marketing December 18, 2012

Retail brands on Twitter aren't Tweeting

Would you set up a Freephone number for your customers that was never answered? Then why set up a Twitter account without a strategy and the resources to make it a useful channel? New research from Acquity Group finds brands... >>

BizReport | November 13, 2012

Social media overwhelming some SMBs

More SMBs in the U.S. are using social media in their marketing, according to new research, but SMB community website Manta reveals social media destinations can be overwhelming environments for small business owners. ... >>

BizReport | October 29, 2012

Twitter can now assign users a gender with 90% accuracy

How accurately can you tell a person's gender by their profile name and their social media posts? Fairly well, according to Twitter, who are assigning a gender to users based on a variety of signals. ... >>

BizReport | Social Marketing September 28, 2012

Kellogg's London pop-up store accepts social currency for new product

To launch a new product, Kellogg's is using social currency in a world first. A new 'tweet shop', temporarily located in a busy inner-London location, gives away free product in return for a Tweet.... >>

BizReport | Trends & Ideas September 07, 2012

Twitter users say it with photos

They say a picture is worth a thousand words. According to Diffbot, on the platform where text is limited to just 140 characters, photos are now the most commonly shared content.... >>

BizReport | Advertising September 02, 2012

Twitter launches targeting tool for advertisers

Twitter is helping advertisers reach more users with the launch of a tool allowing ads to be targeted by many different interest categories.... >>

BizReport | Social Marketing July 16, 2012

Opt-in Twitter feature allows brands to restrict age of (honest) Followers

Some brands that cater to exclusively adults need to ensure their audience is of the right age, no matter where they are targeting them. Help is at hand for brands using Twitter thanks to an age screening tool released by... >>

BizReport | Social Marketing May 25, 2012

Noise, spam and self-promotion are Twitter turn-offs

Have you ever wondered why you've been "Unfollowed" on Twitter? An Econsultancy poll reveals the most common reasons why you might see your Follower count dwindle.... >>

BizReport | Mobile Marketing May 15, 2012

Twitter UK one year and 140 brands later

Since the launch of a UK office and Promoted Products, Twitter has attracted more than 140 mainly FMCG brands in the UK to advertise on its platform, according to new figures released this week. ... >>

BizReport | Ecommerce April 04, 2012

Email continues to out-do social to drive purchases

Email continues to be the most common way consumers receive digital messages from brands but, with the onslaught of social media, is it still the most effective? ExactTarget's recent research reveals some interesting behavior. ... >>

BizReport | Social Marketing March 27, 2012

Twitter advertising now available to SMBs

Small businesses can now easily build a larger base of engaged followers by promoting their accounts on Twitter thanks to a new solution provided by a partnership with American Express. ... >>

BizReport | Social Marketing March 14, 2012

Amex, Twitter discounts-for-Tweets campaign exceeds expectations

Earlier this month American Express and Twitter launched an initiative that synchronized cardholders' accounts with their Twitter accounts to give discounts at various participating merchants. The latest news is that it has been a great success.... >>

BizReport | Social Marketing March 06, 2012

Domino's UK discounts treats for Tweets

Domino's Pizza is aiming to boost its lunchtime orders with a Twitter campaign that lowers the price of a Pepperoni Passion pizza each time someone tweets the hashtag #letsdolunch.... >>

BizReport | Advertising February 29, 2012

Twitter adds ads to apps

Twitter's mobile app users may have got used to the lack of ads on their screens but that's all about to change. ... >>

BizReport | Blogs & Content January 17, 2012

Socially speaking, Tebow getting attention

Over the past few months Denver Broncos Quarterback Tim Tebow has gotten a lot of media attention; from radio talk show hosts arguing that he is (or isn't) a great quarterback to the headlines from his come-from-behind wins. And then... >>

BizReport | Social Marketing January 10, 2012

Studies reveal consequences of ignoring consumers on social media

Recent studies have shown that consumers are turning to social media for their customer services requirements. Those companies or brands that don't bother to answer queries or complaints on social channels risk turning away consumers for good as new studies... >>

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