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In the first quarter of 2014, marketing and analytics hub Turn notes a shift: toward programmatic. According to their new Advertising Intelligence Index programmatic options across the online space - and outside the traditional display realm - are heating up.... >>
Real-time data provider Turn and data and analytics engine eXelate will integrate features beginning this morning to give marketers a better look into the online space. eXelate's data will be used within the Turn Audience Platform, offering the ability to... >>
American consumers watched nearly 20 hours of online video content in September 2011 so it's no wonder video continues to be a hot topic for brands. New data from Jun Group may lead video advertisers to even more engagement while... >>
A new collaborative study sheds light on real time bidding (RTB) opportunities, with the key takeaways being a 64% lift in revenue for publishers and a 749% performance increase for advertisers using real time bidding. The study included real time... >>
- Multitasking activity during TV viewing has little to do with the show being watched
- 65% of shoppers still rely on visits to physical stores during online shopping journey
- Internet ad revenues hit landmark high in first half of 2014
- Report: Product placements can recoup commercial losses
- Study highlights consumer behavior in tablet purchase journey
- Britain leads Europe's online shopping boom
- YouGov: Mobile commerce confidence grows among consumers
- Study finds the moments ads will most likely garner attention
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