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BizReport | Advertising May 29, 2014
Programmatic pushing more ad dollars, focus
In the first quarter of 2014, marketing and analytics hub Turn notes a shift: toward programmatic. According to their new Advertising Intelligence Index programmatic options across the online space - and outside the traditional display realm - are heating up.... >>
BizReport | Advertising May 08, 2012
eXelate, Turn integration to up power of data
Real-time data provider Turn and data and analytics engine eXelate will integrate features beginning this morning to give marketers a better look into the online space. eXelate's data will be used within the Turn Audience Platform, offering the ability to... >>
BizReport | Blogs & Content November 03, 2011
Turn adds video, Jun Group finds humor effective in video
American consumers watched nearly 20 hours of online video content in September 2011 so it's no wonder video continues to be a hot topic for brands. New data from Jun Group may lead video advertisers to even more engagement while... >>
BizReport | Advertising October 08, 2010
Study: RTB options lift revenue, performance
A new collaborative study sheds light on real time bidding (RTB) opportunities, with the key takeaways being a 64% lift in revenue for publishers and a 749% performance increase for advertisers using real time bidding. The study included real time... >>
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