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BizReport | Ecommerce archives November 27, 2015

Brands: How to better use reviews for your business

In many ways reviews are the lifeblood of a small, online business. Reviews on sites like Amazon, eBay and retailer-based websites can tell potential shoppers what to expect from the brand. One expert offers advice on using these reviews in... >>

BizReport | Ecommerce archives November 26, 2015

How to protect against fake reviews

Protecting your business from fake reviews is possible, if your online business employees a series of checks and balances when it comes to collecting customer feedback: ... >>

BizReport | Ecommerce archives November 25, 2015

How to respond to bad reviews

No one likes a bad product review, but negative feedback can help inform product and service development, if used properly. For example, feedback about the online checkout process can be used to smooth that system. One expert explains how negative... >>

BizReport | Advertising archives May 14, 2015

Top 3 tips to keep brand values centered

When a company loses sight of its culture and the values within that culture, it can be devastating. As a founder, it's imperative that you create and foster the company culture; it's one of your most important roles but too... >>

BizReport | Advertising archives May 12, 2015

Brands: Have you lost your values?

When a company is smaller, certain habits, processes and responsibilities are understood implicitly and mirrored without needing to spell them out or enforce them. Small, tight teams witness how each teammate operates and reacts to any given situation, and then... >>

BizReport | Blogs & Content archives May 13, 2014

How to encourage loyal shoppers to leave reviews

A 2012 survey by Clickfox about brand loyalty found that 72 percent of customers will come back to a brand because of its customer service. One expert suggests brands that collect and display online reviews convey trust and confidence to... >>

BizReport | Ecommerce archives May 12, 2014

How on-site reviews give back to shoppers

Should online retailers make reviews a focal point on their website? It's a question more and more etailers are asking as they try to make a bigger impact on shoppers. According to one expert - definitely, and here's why.... >>

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