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BizReport | Trends & Ideas archives April 19, 2016

Study reveals the global economic contribution of TripAdvisor

TripAdvisor is not only influencing travelers' booking decisions, it is also driving travel spending that would otherwise not have occurred, according to a new study from Oxford Economics and commissioned by the travel website. ... >>

BizReport | Research archives March 24, 2015

60% of travel business owners quick to check reviews

Travelers are quick to leave reviews of the accommodation or resort they stayed in, but are travel business owners as quick to check them? The answer is a resounding 'yes', according to recent research from TripAdvisor.... >>

BizReport | December 05, 2012

No review, no booking say TripAdvisor users

New research by PhoCusWright for TripAdvisor reveals that more than half of the review site's users would not consider booking accommodation that had no reviews while extreme comments are ignored by 6 in 10. ... >>

BizReport | Law & Regulation February 03, 2012

ASA bans TripAdvisor "real traveler" claims

Popular travel review website TripAdvisor has been banned from claiming that its reviews are from "real travelers" and "reviews you can trust" by order of the UK's Advertising Standards Authority.... >>

BizReport | Research archives June 28, 2011

Hoteliers across US set to increase social media spend

More US-based accommodation owners are increasing social media marketing budgets and use of mobile, according to new figures released by TripAdvisor, than those upping their email spend. ... >>

BizReport | Research archives May 25, 2011

Summer at hand, consumers looking for travel deals

With the unofficial launch of summer just a few days away here in the US, consumers are looking to get away. Although some experts expect the summer travel season to decline because of gas prices, early information shows an increase... >>