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BizReport | Advertising January 19, 2018

Why marketers need audience buying & how to create this strategy

Between voice activated assistants, mobile commerce, and video strategies, it can be hard for a business to know which new technology to choose. But, according to one expert, it may not be a change in technology that marketers need. It... >>

BizReport | Advertising January 09, 2018

Experts weigh in: Why attribution matters more than ever

Connected devices are all over our homes. According to some experts, there are at least 13 connected devices in the average household - tablets, smartphones, smart TVs, gaming systems, etc. With so many touch points, attribution is set to change... >>

BizReport | Advertising July 24, 2017

Expert: How businesses can use creative optimization

Everyone knows accessing advertising data for campaign targeting is a crucial step in a successful campaign. But, according to one expert, brands also need to be using data in the development of their campaign creative. Here are three tips in... >>

BizReport | Advertising July 14, 2017

Expert: Why brands need CMP fluency

CMP - Creative Management Platform - is a buzzword that has been floating around for a few months now, but many brands still don't know what it is about CMP that they need to understand. We asked Thunder's Victor Wong... >>

BizReport | Ecommerce April 28, 2017

Ad Roundup: Tools to connect shoppers

In today's advertising roundup, three new releases that are geared toward helping merchants better connect with shoppers in the digital and mobile spaces. ... >>

BizReport | Advertising November 24, 2016

Expert: Ad trends that will impact 2017

With the holiday shopping season in full swing, many experts are turning their attention to 2017 advertising plans and budgets. Here are three trends that could impact where and how ad dollars are spent. ... >>

BizReport | Mobile Marketing November 23, 2016

Merchants: How to use mobile ads to drive store traffic

Mobile is becoming ubiquitous with shopping for many consumers, but merchants continue to struggle with the right way to use mobile to drive traffic. Here are three tips to help merchants use mobile ads to drive in-store traffic. ... >>

BizReport | Blogs & Content October 07, 2016

Top 3 tips for a strong programmatic creative strategy

While many businesses have tested programmatic advertising as a way to better control campaign costs, there is another trend in the programmatic space - that of programmatic creative. ... >>