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BizReport | Advertising January 18, 2013
Survey: Big data still not a solution for many brands
As more and more data becomes available for marketers, the burdens of message clarity and campaign performance are not easing. That according to a new survey out from Neolane and the Direct Marketing Association. Their research shows many brands still... >>
BizReport | Advertising January 27, 2009
How to better engage Hispanic consumers
If you're somehow missing out on the growing Hispanic marketplace in the US, the chances are you simply aren't targeting correctly. A recent survey from The Direct Marketing Association found that nearly half of marketers had better response to ads... >>
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