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BizReport | Ecommerce archives July 18, 2013

Study: Ad execs IDing experience obstacles

Ad execs aren't kidding themselves: most realize real time bidding is crucial for their campaigns, but they also admit there are shortcomings in their approach. Those shortcomings are the focus heading into the future. According to new data out from... >>

BizReport | Advertising archives January 18, 2013

Survey: Big data still not a solution for many brands

As more and more data becomes available for marketers, the burdens of message clarity and campaign performance are not easing. That according to a new survey out from Neolane and the Direct Marketing Association. Their research shows many brands still... >>

BizReport | Advertising archives January 27, 2009

How to better engage Hispanic consumers

If you're somehow missing out on the growing Hispanic marketplace in the US, the chances are you simply aren't targeting correctly. A recent survey from The Direct Marketing Association found that nearly half of marketers had better response to ads... >>