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BizReport | Ecommerce archives October 18, 2011

Why etailers need retargeting strategies for holiday campaigns

In just over a month holiday shopping campaigns will be going full-force across the Internet. Many will gain shoppers attention, but will that attention turn to sales? According to one expert including retargeted information is one way to push that... >>

BizReport | Advertising archives October 17, 2011

RTB spending to surpass $6B by 2015

As people across the globe become connected to the Internet, advertisers are pushing more dollars into a specific area: real-time bidding (RTB). According to a new PubMatic report the global RTB spend should surpass $6 billion by 2015 as advertisers... >>

BizReport | Advertising archives June 17, 2011

Online ad spending up, venture capitalists look for next big thing

With Q1 numbers in and showing strong growth in online advertising, and as consumers continue to log on and stay online longer, venture capitalists are taking more interest in the online space. This week, funding rounds have been announced for... >>

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