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BizReport | Viral Marketing August 10, 2009

Bing, bing, bing goes the Internet buzz

Consider this. Reports say that approximately $100 million was spent by one ad agency promoting Microsoft's new search engine. However, the most talked about element of Bing's campaign is the Bing jingle contest that cost the princely sum of $500... >>

BizReport | Search Marketing May 22, 2009

Are longer search queries reducing ad coverage?

New data from comScore shows that while the number of searches being conducted is up considerably, paid clicks have shown a much slower rate of growth. Why? ... >>

BizReport | Trends & Ideas March 27, 2009

Genkii to launch first virtual world for iPhone

A Tokyo-based start-up, Genkii, is harnessing the iPhone's global networking potential and releasing what could be the first ever virtual world for the device. ... >>

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