Tapjoy: M-Commerce to grow 300% by 2015

While many shoppers brave the crowds at shopping malls and local stores during the upcoming holiday season, a growing number will turn to mobile for holiday buys – or at least product research. According to new data from Tapjoy one in five apparel buyers taps into mobile at least daily for product buys or research.

The Tapjoy study further shows:

• 54% of Tapjoy customers shopped via mobile in the previous six months
• 45 million smartphone users looked into the shopping app category (June 2012); nearly half use these apps
• On average, smartphone users access shopping apps 17 times per month
• 64% of those polled said they would make mobile purchases over the 2012 holidays

While ‘on mobile’ users are comparing prices (61%) and accessing promotions/coupons (51%) the most. But, shoppers are also accessing reviews, scanning mobile barcodes and taking product pictures while shopping.

One more thing: don’t forget the mobile deals. According to the report mobile shoppers are savvy shoppers – they’re looking for deals. Most look for free shipping (63%) offers, but nearly half also look for coupons or promotional pricing. Less than 10% opt for mobile product videos, though, so don’t stress about video content – at least for this holiday season.