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BizReport | Mobile Marketing April 17, 2018

Study: Ad completion key to engagement, spending

Rewarded advertising may have a bigger impact on consumer engagement than many brands have previously thought. That, according to new data which shows that the more app users complete rewarded ads, the more they spend and the more they return... >>

BizReport | Mobile Marketing August 02, 2017

Rewards key to increasing in-app purchases

Mobile revenue from in-app purchases continues to ramp up, and part of that increase could be due to rewards. Tapjoy has released new data which shows that mobile users who engaged with rewarded ads are more likely to make in-app... >>

BizReport | Mobile Marketing June 13, 2017

Study finds rewards key for mobile gamers

Gamers like rewards. That's a key takeaway from Tapjoy's new report, which shows that 75% of mobile gamers are likely to watch rewarded video when the content is offered. Additionally, researchers found rewarded video to be preferred 4 to 1... >>

BizReport | Mobile Marketing January 24, 2017

Study: Mobile gaming makes people happier than socnets

Playing around with a game makes people happier than playing around in social media. That's the takeaway from new Tapjoy data, which found people not only are more relaxed when playing games, but that games also make them feel more... >>

BizReport | Advertising archives July 29, 2016

Study: In-game ads pushing engagement

Brands wanting more from their next digital campaign might want to add in-game advertising to their strategy. That is one takeaway from new Tapjoy and comScore research which found in-game ads pushed 7x the brand awareness and 4x the message... >>

BizReport | Ecommerce archives November 06, 2013

Report: Early decorating makes shoppers Grinchy

Before you hang the tinsel and turn on the Christmas carols, retailers, take a look at the calendar and consider delaying your holiday cheer just a few weeks. New data shows a majority of American's do not want stores to... >>

BizReport | Advertising archives September 18, 2013

How consumers are engaging and how brands an capitalize with video

Television viewers aren't waiting for Prime Time this television season. Or, at least, they aren't only waiting for Prime Time. A growing number are watching online or via mobile device and while they're watching, they are connecting with the social... >>

BizReport | Mobile Marketing August 29, 2013

Tapjoy, Zuuka partner for kid-safe app environment

We've all seen the headlines: Parents Complain Children 'Tricked' Into Buying Content. In the mobile world, most kids don't understand that in some app's 'leveling up' or even opening another book costs real-world cash. A new partnership between Tapjoy and... >>

BizReport | July 11, 2013

How mobile will impact 2nd half of 2013

With more consumers moving into the mobile space, content developers and advertisers are also setting their sights there. One expert suggests mobile will continue to engage more users, giving mobile brands more leverage for their campaigns.... >>

BizReport | Mobile Marketing July 10, 2013

Tapjoy pushing revenue for many in mobile

According to recent data released by mobile monetization hub Tapjoy, developers using their network earned more than $200 million between 2010 and 2012. In just 2012 alone, 35 publishers leveraging the model earned more than $500K, and 18 publishers earned... >>

BizReport | Blogs & Content archives June 27, 2013

Tapjoy: Small screen influencing big screen viewing

The top shows at the box office aren't just getting those high grossing numbers from PC-based users or word of mouth. According to one new report, even smaller screens are influencing how movie watchers pick their flicks. ... >>

BizReport | Mobile Marketing May 21, 2013

Tapjoy: Ad engagements preferred by mobiles

New data, out from Tapjoy and Yankee Group points to the importance of ad engagement in the mobile space. According to their research, mobile users actually prefer content subsidized by ads than content they have to pay physical cash for.... >>

BizReport | Mobile Marketing April 10, 2013

What mobiles want from new smartphones

A new survey out from BuyVia sheds light on what mobile consumers want from their next smartphone - and as a result indicates how those phones will be used, giving mobile brands better insight into future campaigns. ... >>

BizReport | Mobile Marketing December 13, 2012

Report: Rewards, choices more engaging for mobile users

When it comes to mobile engagement, a new study out from Forrester and Tapjoy indicates marketers will have more luck if they offer more choices and better rewards. The report further underlines the fact that mobile consumers engage differently than... >>

BizReport | Ecommerce archives October 31, 2012

Tapjoy: M-Commerce to grow 300% by 2015

Mobile is predicted to have a big impact on holiday shopping for 2012, but the bigger picture shows sharp increases in mobile spending over the next three years. According to new data out from Tapjoy mobile commerce (US) could increase... >>

BizReport | Viral Marketing July 13, 2012

Announcements underscore importance of video

In May comScore reports more than 10 billion video clips were served to online viewers - a record number for online video. Their research also shows more than 80% of the US online population is now watching video online -... >>

BizReport | Blogs & Content archives March 07, 2011

Glu's download numbers underline gaming popularity

Still thinking about game advertising but haven't pulled the trigger. Consider this: men are still the dominate demographic in online gaming, but females, teens and older adults are pushing into the gaming ecosystem. This makes game advertising relevant to a... >>

BizReport | Mobile Marketing February 14, 2011

Tapjoy releases PPA app model

For much of gaming history, mobile application have used a Pay-Per-Install model, in which developers are paid when users download the app. A new release from Tapjoy gives developers more opportunity to monetize apps by using a Pay-Per-Action model instead.... >>

BizReport | Social Marketing March 23, 2010

Offerpal Media acquires Tapjoy

Virtual payment alternative solution Offerpal Media has purchased mobile monetization platform Tapjoy for an undisclosed sum. The addition to Offerpal's suite of tools should give marketers more options with online and mobile campaigns, giving marketers the ability to add virtual... >>

BizReport | Mobile Marketing July 22, 2009

TapJoy, PinchMedia partner for mobile app platform

iPhone application developer Pinch Media is partnering with TapJoy on another way for mobile app publishers and providers to monetize their offerings. The new platform helps mobile developers improve their apps, increase the consumer base and monetize the apps; developers... >>

BizReport | Mobile Marketing June 29, 2009

Offerpal, Tapjoy partner for app monetization

Social monetization platform Offerpal Media has partnered with Tapjoy to give iPhone app developers another way to monetize their apps. The platform allows app developers to sell virtual goods through mobile apps.... >>

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