Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beyond Marketing
BizReport : Tags : Tag Results
Tag Results
21 Tag Results
Pagination:
21 result(s) displayed (1 - 21):
BizReport | Mobile Marketing April 17, 2018
Study: Ad completion key to engagement, spending
Rewarded advertising may have a bigger impact on consumer engagement than many brands have previously thought. That, according to new data which shows that the more app users complete rewarded ads, the more they spend and the more they return... >>
BizReport | Mobile Marketing August 02, 2017
Rewards key to increasing in-app purchases
Mobile revenue from in-app purchases continues to ramp up, and part of that increase could be due to rewards. Tapjoy has released new data which shows that mobile users who engaged with rewarded ads are more likely to make in-app... >>
BizReport | Mobile Marketing June 13, 2017
Study finds rewards key for mobile gamers
Gamers like rewards. That's a key takeaway from Tapjoy's new report, which shows that 75% of mobile gamers are likely to watch rewarded video when the content is offered. Additionally, researchers found rewarded video to be preferred 4 to 1... >>
BizReport | Mobile Marketing January 24, 2017
Study: Mobile gaming makes people happier than socnets
Playing around with a game makes people happier than playing around in social media. That's the takeaway from new Tapjoy data, which found people not only are more relaxed when playing games, but that games also make them feel more... >>
BizReport | Advertising archives July 29, 2016
Study: In-game ads pushing engagement
Brands wanting more from their next digital campaign might want to add in-game advertising to their strategy. That is one takeaway from new Tapjoy and comScore research which found in-game ads pushed 7x the brand awareness and 4x the message... >>
BizReport | Ecommerce archives November 06, 2013
Report: Early decorating makes shoppers Grinchy
Before you hang the tinsel and turn on the Christmas carols, retailers, take a look at the calendar and consider delaying your holiday cheer just a few weeks. New data shows a majority of American's do not want stores to... >>
BizReport | Advertising archives September 18, 2013
How consumers are engaging and how brands an capitalize with video
Television viewers aren't waiting for Prime Time this television season. Or, at least, they aren't only waiting for Prime Time. A growing number are watching online or via mobile device and while they're watching, they are connecting with the social... >>
BizReport | Mobile Marketing August 29, 2013
Tapjoy, Zuuka partner for kid-safe app environment
We've all seen the headlines: Parents Complain Children 'Tricked' Into Buying Content. In the mobile world, most kids don't understand that in some app's 'leveling up' or even opening another book costs real-world cash. A new partnership between Tapjoy and... >>
BizReport | July 11, 2013
How mobile will impact 2nd half of 2013
With more consumers moving into the mobile space, content developers and advertisers are also setting their sights there. One expert suggests mobile will continue to engage more users, giving mobile brands more leverage for their campaigns.... >>
BizReport | Mobile Marketing July 10, 2013
Tapjoy pushing revenue for many in mobile
According to recent data released by mobile monetization hub Tapjoy, developers using their network earned more than $200 million between 2010 and 2012. In just 2012 alone, 35 publishers leveraging the model earned more than $500K, and 18 publishers earned... >>
BizReport | Blogs & Content archives June 27, 2013
Tapjoy: Small screen influencing big screen viewing
The top shows at the box office aren't just getting those high grossing numbers from PC-based users or word of mouth. According to one new report, even smaller screens are influencing how movie watchers pick their flicks. ... >>
BizReport | Mobile Marketing May 21, 2013
Tapjoy: Ad engagements preferred by mobiles
New data, out from Tapjoy and Yankee Group points to the importance of ad engagement in the mobile space. According to their research, mobile users actually prefer content subsidized by ads than content they have to pay physical cash for.... >>
BizReport | Mobile Marketing April 10, 2013
What mobiles want from new smartphones
A new survey out from BuyVia sheds light on what mobile consumers want from their next smartphone - and as a result indicates how those phones will be used, giving mobile brands better insight into future campaigns. ... >>
BizReport | Mobile Marketing December 13, 2012
Report: Rewards, choices more engaging for mobile users
When it comes to mobile engagement, a new study out from Forrester and Tapjoy indicates marketers will have more luck if they offer more choices and better rewards. The report further underlines the fact that mobile consumers engage differently than... >>
BizReport | Ecommerce archives October 31, 2012
Tapjoy: M-Commerce to grow 300% by 2015
Mobile is predicted to have a big impact on holiday shopping for 2012, but the bigger picture shows sharp increases in mobile spending over the next three years. According to new data out from Tapjoy mobile commerce (US) could increase... >>
BizReport | Viral Marketing July 13, 2012
Announcements underscore importance of video
In May comScore reports more than 10 billion video clips were served to online viewers - a record number for online video. Their research also shows more than 80% of the US online population is now watching video online -... >>
BizReport | Blogs & Content archives March 07, 2011
Glu's download numbers underline gaming popularity
Still thinking about game advertising but haven't pulled the trigger. Consider this: men are still the dominate demographic in online gaming, but females, teens and older adults are pushing into the gaming ecosystem. This makes game advertising relevant to a... >>
BizReport | Mobile Marketing February 14, 2011
Tapjoy releases PPA app model
For much of gaming history, mobile application have used a Pay-Per-Install model, in which developers are paid when users download the app. A new release from Tapjoy gives developers more opportunity to monetize apps by using a Pay-Per-Action model instead.... >>
BizReport | Social Marketing March 23, 2010
Offerpal Media acquires Tapjoy
Virtual payment alternative solution Offerpal Media has purchased mobile monetization platform Tapjoy for an undisclosed sum. The addition to Offerpal's suite of tools should give marketers more options with online and mobile campaigns, giving marketers the ability to add virtual... >>
BizReport | Mobile Marketing July 22, 2009
TapJoy, PinchMedia partner for mobile app platform
iPhone application developer Pinch Media is partnering with TapJoy on another way for mobile app publishers and providers to monetize their offerings. The new platform helps mobile developers improve their apps, increase the consumer base and monetize the apps; developers... >>
BizReport | Mobile Marketing June 29, 2009
Offerpal, Tapjoy partner for app monetization
Social monetization platform Offerpal Media has partnered with Tapjoy to give iPhone app developers another way to monetize their apps. The platform allows app developers to sell virtual goods through mobile apps.... >>
Pagination:
Latest Headlines
- Top 3 tips to use performance data to improve campaign optimization
- Top tips for brands 'going wide' with email
- Deloitte: Retail, tech to break out in 2021
- Report: 11 billion hours spent on mobile
- Despite shipping delays, shoppers happy with 2020 holiday season
- Expert: How to improve email connection with shoppers
- 4 Data trends to watch in 2021
- How to expand into Latin American markets