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BizReport | Advertising December 17, 2007
Paramount using transactional banner ads
Back in July, Tailgate launched a fully transactional web 2.0 banner ad system. It enables consumers to make a purchase by entering their credit card details directly into an interactive “transactional banner ad”. ... >>
BizReport | Trends & Ideas July 15, 2007
New type of banner ad launched
A banner ad for online impulse buyers is the latest offering from London-based interactive communications agency, Fhlame. Will consumers embrace this new shopping-channel or will security fears get in the way?... >>
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