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BizReport | Social Marketing August 13, 2012
Why personalization and relevance should not be confused
For the past couple of years there has been a push for brands to create more relevant, personalized experiences. Some brands have taken this push to heart, but others have confused relevance and personalization as the same thing. The two... >>
BizReport | Mobile Marketing August 10, 2012
What mobile adoption means for brands
Tablets vs. Smartphones? Not really, at least according to one expert. He suggests that the mobile space should be approached in different ways for the two major devices - smartphones and tablets - because those devices are used by different... >>
BizReport | Blogs & Content August 09, 2012
Why brands should approach smartphone, tablet ads differently
As more consumers head to the mobile space or begin connecting with the mobile sphere via different platforms and in different ways, brands need to stay connected, too. Finding the right connection space, speed and type has been difficult for... >>
BizReport | Research March 13, 2012
Brands: How to do personalization better
Over the past few months buzzwords like 'personalize' and 'local targeting' have been batted around - a lot - in the online space. Some brands have jumped in, trying to create a personalized, local experience online only to see few... >>
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Latest Headlines
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