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BizReport | Research archives September 19, 2013

TRUSTe: Most people concerned about online privacy

Never has it been truer that trust is earned. According to new data out from TRUSTe, more consumers are concerned about privacy than they were a year ago; 2 in 3 say they 'have concerns' about how their personal information... >>

BizReport | Research archives September 05, 2013

Study: Concerns about mobile privacy growing

Mobile consumers are more willing to share their personal information now than in the past. But that doesn't mean they want to be tracked while on the mobile web or using mobile apps. That, according to new data out from... >>

BizReport | Internet April 11, 2012

Consumer Reports survey reveals 71% very concerned about data sharing

Consumers are more connected than ever before and sharing more, too, but many remain concerned that the information they share with online companies is being sold or shared with other parties without their permission.... >>

BizReport | Research archives March 20, 2012

Study: British consumers worried about online privacy

Attention brands: If you aren't protecting the privacy and personal data of your consumer base, they'll likely leave you for a brand who offers better protection. That, according to new report out from TRUSTe, polling Great Britain's consumer base. Researchers... >>

BizReport | Advertising archives March 08, 2012

Interactive ad formats more engaging finds report

As TRUSTe unveils the new EU Cookie Audit, brands are wondering how ad formats are shaping up across the digital space. According to one report, interactivity is at the heart of engagement these days.... >>

BizReport | Mobile Marketing April 27, 2011

Survey: Mobile consumers most concerned about privacy

Although many consider privacy and security linked, in the mobile realm it appears that the growing consumer base does not. According to a new TRUSTe survey, conducted by Harris Interactive, mobile privacy is the biggest concern for consumers, who say... >>

BizReport | Ecommerce archives December 13, 2010

Why people are browsing but not buying online

When it comes to holiday shopping, many retailers expect a large amount of sales in the online arena. It's why they've developed ecommerce sites and link ads to websites. Still, a number of consumers will visit but not buy and... >>

BizReport | Ecommerce archives December 07, 2010

Why security should be etailers' top priority

Having the right products on store shelves - consumer electronics, apparel - and offering free shipping and other discounts are important this holiday season. But more important to a growing number of consumers is the security issue surrounding ecommerce. Many... >>

BizReport | Ecommerce archives March 23, 2010

TRUSTe gives gWallet seal of approval

A new partnership in the virtual space could help brands connect with consumers. Social media monetization hub gWallet has partnered with TRUSTe to allow third-party validation on virtual offers. Through the partnership TRUSTe gives their seal of approval to the... >>

BizReport | Advertising archives March 05, 2009

TRUSTe: Concerns about behavioral targeting decreasing

More consumers know their online behavior is being tracked, yet less find it unnerving, according to a new study from TRUSTe. ... >>

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