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BizReport | Ecommerce archives January 21, 2010

Free-Standing Inserts increase in '09

When it comes to couponing, consumers are still reaching for those newspaper inserts. According to a new report from Marx Promotion Intelligence, a division of TNS Media Intelligence, the use on Free Standing Inserts (FSI) increased by 8% in 2009.... >>

BizReport | Advertising archives June 11, 2009

Report: Overall ad spend drops as display rises

As expected, the Q1 2009 online ad spend has fallen. According to a new report from TNS Media Intelligence, the spend dropped by just over 14% to $30.18 billion; this is the second quarter in a row when the ad... >>

BizReport | Research archives March 20, 2007

Johnson & Johnson reallocates budgeting in favor of online marketing

Johnson & Johnson (J&J) joins the growing list of big players shifting chunks of their ad budgets to internet-based activities.... >>

BizReport | Social Marketing February 26, 2007

TNS Media Intelligence moves into analysis

Social media - blogs, viral video and other user generated content - is changing the way consumers interact with brands. This could be good as long as the interaction remains positive. To help track how brands are seen, TNS Media... >>

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