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BizReport | Mobile Marketing October 07, 2010

Study: Consumers finding local businesses by accident?

Turns out consumers performing local search queries aren't necessarily looking for a specific local business. Instead, the 2010 15miles Fourth Annual comScore Local Search Usage Study, consumers have an idea of the products they want and are using generic terms... >>

BizReport | Search Marketing March 26, 2009

U.S. firm's SEM strategy targets weather

A repair company in the U.S. is taking direction from Mother Nature as to where, and when, it should place its search ads.... >>

BizReport | Search Marketing February 23, 2009

Study: Bigger return from search than yellow pages

Now, this isn't a suggestion that local businesses shut out ads or listings in the local phone book, but according to a recent comScore/TMP Directional Marketing study local search may be a bigger benefit to local marketers. Researchers have found... >>