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BizReport | Advertising archives February 08, 2017

Expert: Why 'funny' isn't enough for ads

From Budweiser's immigration themed spot to Heinz's decision not to advertise at all, people have been talking about the ad offerings from Super Bowl XI. Ask ten people who watched Sunday night's Super Bowl which was the best commercial, and... >>

BizReport | Research archives February 01, 2011

Brands: Look for viewers to multi-task during Super Bowl XLV

For football fans across the United States, the countdown to the biggest game of the year is on. But, unlike previous Super Bowl games, viewers are most likely to be found watching the game as they do other tasks -... >>

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