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BizReport | Advertising February 09, 2016

Super Bowl winners and losers

Millions of people around the globe tuned in to the Super Bowl Sunday night in California, and several reports show the big winners - and losers - of the night weren't just the Broncos or the Panthers. ... >>

BizReport | Advertising February 03, 2016

Super Bowl: Just how engaged are viewers?

With Super Bowl 50 only days away, advertisers are hoping their ad dollars will show big benefits. But, according to two new studies, many of those dollars will be wasted. ... >>

BizReport | Advertising February 03, 2015

Expert: What SMBs can learn from Super Bowl advertisements

People continue to talk about the advertising hits - esurance/Breaking Bad - and missing - Nationwide and dead children - of Super Bowl XLIX, one expert points out the strategies used by those bigger brands can still be important. Especially... >>

BizReport | Advertising February 02, 2015

Report: Super Bowl advertisers dropped the mobile ball

Mobile optimization could have been a big boost to advertisers shelling out the $4.5 million required for a spot during Super Bowl XLIX. Except it wasn't for many brands. According to a new survey out from wywy fewer than half... >>

BizReport | Advertising January 28, 2015

Brand Keys predicts Super Bowl winners, losers

Wondering if the New England Patriots or the Seattle Seahawks will come out on top in Super Bowl XLIX? Well, we aren't going to posit an answer on that, but one expert is chiming in on who the winners and... >>

BizReport | Advertising February 06, 2014

Study: 1/3 Super Bowl impressions lead to engagement

The biggest football game of the year - the Super Bowl - isn't so much about football anymore as advertising. But, according to one new study only about one-third of those exposed to Super Bowl ads (31.66% to 39.50%) will... >>

BizReport | Advertising January 24, 2014

Report shows mobile shift leading up to the Super Bowl

New data out from BuyVia indicates a mobile shift in the lead-up to the Super Bowl. Between November 1 and December 31 there was a rush to buy larger screen televisions - via smartphones. ... >>

BizReport | Advertising January 23, 2014

How to bring Super Bowl conversations online

One question on many brands' minds for the next 10 days: how to make the most of Super Bowl Advertising. One expert advises brands to bring the Super Bowl conversation online, but how do we do that?... >>

BizReport | Blogs & Content January 21, 2014

Brands: Top tips to ready for the Super Bowl

The line-up is set. The number one offence - the Denver Broncos - will face the number one defense - the Seattle Seahawks - in Super Bowl XLVIII on February 2. But the line-ups are a small part of the... >>

BizReport | Blogs & Content January 20, 2014

How brands will tap into the emotional center on Super Bowl Sunday

Just a couple of weeks until the Super Bowl and that has consumers - and brands - wondering how they'll top year's past. Funny ads are as much a part of the Super Bowl as touchdowns and corn chips. But... >>

BizReport | Advertising January 16, 2014

Study: Most successful Super Bowl commercials launch before Super Bowl Sunday

Sharing - videos not the nachos - is hot with Super Bowl viewers. That is the takeaway from new data out from Unruly which indicates 2013 Super Bowl ads achieved nearly double the amount of shares as those in 2012.... >>

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