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BizReport | Advertising archives February 15, 2013

Brands: How to improve your Super Bowl ROI

In 2013, the cost of a :30 second video spot during the Super Bowl started at $4 million. A hefty sum for any sized business, and one that keeps many brands away from big event advertising. One expert explains why... >>

BizReport | Blogs & Content archives November 21, 2011

Top 3 tips for video personalization

US consumers are spending, on average, 19 hours each month watching clips, trailers and full episodes of their favorite programming, and yet video ads account for less than 15% of the total time spend within the video space. That is... >>

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